Lately, we have started introducing an agile marketing philosophy into the way we handle Internet marketing for our Calgary clients. If you aren't familiar with the concept, it basically refers to the practice of taking available resources (usually time and money) and devoting them towards a specific marketing goal, rather than a set list of ideas or activities.
This turns out to be a great thing for clients, since it lets them focus on the results that matter most without worrying about signing up for specific tools (like search engine optimization or social media marketing) that might not work for them in the long haul.
We have noticed recently, however, that there is another hidden benefit or side effect that is largely underrated: Agile marketing helps you take dead weight from your marketing plan faster.
In other words, because agile marketing is all about taking resources and using them in the right way, it's also about not using them in the wrong ways. That might sound like wordplay, but it isn't. In this economy, it's absolutely critical that every organization squeeze the highest-possible ROI from their investments, whether they are in marketing or another area of the company. By making your short- and long-term goals more clear, and spotting the things that aren't working faster, you effectively get a bigger marketing budget without spending any more money.
Time and time again, we have seen companies waste money on marketing projects and pieces that they don't really need, simply because investing in them has become a comfortable habit. With agile marketing, we can take the focus off of what's easy, and start putting it on the things that are working – making it a net positive for any Calgary business.
Want to find out more about agile marketing, and what the CAYK® team can do to help you grow your sales without spending more? Call or e-mail us today to set up a free consultation with a member of our team.
By David A. West Join me on Google+