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Category: Online Marketing

Email Marketing

Email Marketing: It Works!

Introduced in 1971, email remains one of the most popular and effective marketing tools. In fact, 30% of global consumers rank email as their preferred

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In-house vs Agency Marketing

In-House vs. Agency Marketing

When it comes to promotion, companies can choose between in-house professional advisors or marketing agencies. This is a critical decision for business owners and stakeholders.

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Local SEO

A Guide to Local SEO

Consumers are constantly searching for the best products and services offered near their location. 46% of Google searches are looking for local information and 88%

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Marketing is About People

Marketing is About People

It’s estimated that Canadians see between 4,000 and 10,000 ads per day! Everyone wants our attention! Though we may not like being bombarded with ads,

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Page-Specific Remarketing - CAYK Marketing - Digital Marketing Agency - Featured Image

Page-Specific Remarketing

What is remarketing? Remarketing is a technique that involves displaying ads to consumers who have previously interacted with your website or used your mobile app.

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Weather-Based Ads - CAYK Marketing - Digital Marketing Agency - Featured Image

Weather-Based Ads

The weather has a large influence on human behaviour, including buying behaviour. Temperature, humidity, snowfall, and, especially sunlight, can affect retail sales. In fact, only

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Why Track Conversions? - CAYK Marketing - Digital Marketing Agency - Featured Image

Why Track Conversions?

In online business or eCommerce, a conversion occurs when the recipient of a marketing message performs a desired action such as: Submitting information Signing up

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