Content marketing involves the creation and sharing of online material such as videos, blogs, social media posts, and podcasts. This information does not explicitly promote
Introduced in 1971, email remains one of the most popular and effective marketing tools. In fact, 30% of global consumers rank email as their preferred
Four out of five consumers use search engines to find local information. 50% of consumers who conduct a local search on their smartphone visit a
Consumers are constantly searching for the best products and services offered near their location. 46% of Google searches are looking for local information and 88%
Marketing is an ever-changing landscape with techniques and trends coming and going. You may hear some marketers claiming that blogging is a marketing method of
There’s a lot of competition for the notice of consumers. It’s getting harder and harder to capture their attention. The average user spends only 10
The website of a business is the first point of contact with customers and is crucial to marketing and branding campaigns. A good website combines
Page load speed affects bounce rates, is an indicator of overall user experience and is a factor in a site’s ranking. You can improve organic
Not all content will engage your audience. You need content that satisfies your customers, stands out amidst the competition, inspires your audience and nudges readers
If you want more organic traffic to your website you need an SEO (search engine optimization) strategy. This procedure involves planning, outlining and implementing steps
It’s estimated that Canadians see between 4,000 and 10,000 ads per day! Everyone wants our attention! Though we may not like being bombarded with ads,
Your brand’s online presence is what allows people to find, interact, get to know, like and trust you. The face behind your business is as
Data-driven marketing is the process by which marketers use data to gain insights into customer needs, desires, and behaviors, then use these insights to create
CAYK’s Current Research & Development Project (Part 1) 11,407,243 – This is our current count of websites that have participated in the Google Ad Network to
We’ve given you a look at some key considerations when it comes to marketing automation, but many of the best tools offer the greatest results
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