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Tag: search engine optimization

Email Marketing

Email Marketing: It Works!

Introduced in 1971, email remains one of the most popular and effective marketing tools. In fact, 30% of global consumers rank email as their preferred

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Local SEO

A Guide to Local SEO

Consumers are constantly searching for the best products and services offered near their location. 46% of Google searches are looking for local information and 88%

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Your Business Needs a Blog

Why Your Business Needs a Blog

Marketing is an ever-changing landscape with techniques and trends coming and going. You may hear some marketers claiming that blogging is a marketing method of

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Page Speed Matters!

Page Speed Matters!

Page load speed affects bounce rates, is an indicator of overall user experience and is a factor in a site’s ranking. You can improve organic

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About Custom Content Marketing

Custom Content Marketing

Not all content will engage your audience. You need content that satisfies your customers, stands out amidst the competition, inspires your audience and nudges readers

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SEO Strategies You Need to Know

SEO Strategies You Need to Know

If you want more organic traffic to your website you need an SEO (search engine optimization) strategy. This procedure involves planning, outlining and implementing steps

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Marketing is About People

Marketing is About People

It’s estimated that Canadians see between 4,000 and 10,000 ads per day! Everyone wants our attention! Though we may not like being bombarded with ads,

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CAYK members working from their laptops and notebooks

Data-Driven Marketing

Data-driven marketing is the process by which marketers use data to gain insights into customer needs, desires, and behaviors, then use these insights to create

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