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geocoding

Geocoding; What it is and What it has to do With Marketing

Geocoding; What it is and What it has to do With Marketing In today’s competitive marketplace, businesses that wish to thrive must incorporate the latest, most effective marketing tools available. Geomarketing, a location-based, dynamic geographic advertising and content marketing strategy is just such a tool.   Geocoding is the process of transforming a description of a location (a pair of coordinates, an address, a name of a place) into a location

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Generate Leads with Content Marketing

Effective Ways to Generate Leads with Content Marketing

Content marketing involves the creation and sharing of online material such as videos, blogs, social media posts, and podcasts. This information does not explicitly promote a brand but is intended to stimulate interest in its products or services. It is one of the best ways to generate leads for a business, garnering 3 times as many leads with 62% less investment than traditional marketing. Your marketing campaign needs to include

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Email Marketing

Email Marketing: It Works!

Introduced in 1971, email remains one of the most popular and effective marketing tools. In fact, 30% of global consumers rank email as their preferred channel for receiving brand communications while only 13% claim Facebook as their favourite. Roughly 80% of marketers have reported an increase in email engagement over the past 12 months. For ten years in a row, email has generated the highest ROI for marketers, with every

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Digital Marketing ROI: Measure and Improve

Are you allocating your marketing budget effectively? Are you getting the most out of your marketing efforts? Tracking your ROI (return on investment) in digital marketing is an essential tool for your marketing strategy. It enables you to determine what’s working and what needs changing in order to improve results and grow your business. Tracking ROI lets you know if the time, money and effort you put into marketing have

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Refresh Your Existing Content for Better SEO

Taking the best of your existing content and renewing it is one of the most effective measures for improving SEO. It encourages search engines to find you and keeps readers interested and engaged. It’s time to take good content and transform it into great content. Refreshed content is the king!   Why is refreshing your content important?   After a while, content hits a plateau meaning a decrease in website

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In-house vs Agency Marketing

In-House vs. Agency Marketing

When it comes to promotion, companies can choose between in-house professional advisors or marketing agencies. This is a critical decision for business owners and stakeholders. Which is right for your business? There are compelling reasons for each choice and the decision your company makes depends on your situation.    In-House Marketing In-house marketing means that the marketing activities of a company are handled by employees of the company. One or

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