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Page Speed Matters!

Page Speed Matters!

Page load speed affects bounce rates, is an indicator of overall user experience and is a factor in a site’s ranking. You can improve organic rankings, reduce your cost per acquisition, and grow conversion rates across every marketing channel by changing how fast your page loads. Fast loading pages deliver

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About Custom Content Marketing

Custom Content Marketing

Not all content will engage your audience. You need content that satisfies your customers, stands out amidst the competition, inspires your audience and nudges readers in the right direction. Choosing the right type(s) of content in digital marketing is an art. What works for one company, may not work for

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SEO Strategies You Need to Know

SEO Strategies You Need to Know

If you want more organic traffic to your website you need an SEO (search engine optimization) strategy. This procedure involves planning, outlining and implementing steps meant to improve your search engine ranking. SEO is constantly changing as search engines continue to update their algorithms. So too must your strategy. The

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Marketing is About People

Marketing is About People

It’s estimated that Canadians see between 4,000 and 10,000 ads per day! Everyone wants our attention! Though we may not like being bombarded with ads, we appreciate knowing about products and services. Most consumers welcome alternative forms of communication; sponsored content, native ads (videos, articles, editorials) and creative social media

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Improve Your Brand’s Online Presence

Improving Your Brand’s Online Presence

Your brand’s online presence is what allows people to find, interact, get to know, like and trust you. The face behind your business is as crucial as the business itself. It’s important to create a positive image and a personal brand presence. What strategies can you use to engage users

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Effective Email Marketing

Effective Email Marketing

With video, artificial intelligence, virtual reality, and chatbots, it may seem like email marketing is long past its prime. But email marketing has evolved. It remains an incredibly powerful tool for getting messages directly to your clients/prospects, building trust, promoting a brand, strengthening relationships and boosting ROI. In 2019, global

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