
Why Vanity Metrics Are Killing Your Business (And What You Should Track Instead)
In marketing, data is power. But focusing on the wrong data can lead your business straight into a wall. Vanity metrics—those shiny numbers that look
In marketing, data is power. But focusing on the wrong data can lead your business straight into a wall. Vanity metrics—those shiny numbers that look
As businesses evolve, the demand for strategic marketing leadership grows, driven by the need to adapt to changing market conditions, stay ahead of competitors, and
A website isn’t just a digital brochure or a placeholder online; it’s a dynamic engine designed to attract, engage, and convert. Content is at the
In the modern marketing world, businesses are often forced to choose between two major approaches: brand marketing and performance marketing. Both have distinct purposes and
Every dollar in your marketing budget has a job: to work as hard as possible to grow your business. But not all dollars work the
Did you know that companies with a clear focus on ROI are 60% more likely to meet or exceed their revenue goals? In today’s data-driven
Google Ads is a powerful online advertising platform that offers a plethora of benefits for businesses and advertisers alike. Google is the most used search
Why does data-driven marketing matter so much? Nowadays, it’s no longer enough to have just a great idea which is what old advertising agencies relied
A sales strategy can inform you about the steps that need to be taken to close a lead; however, a good sales framework will inform
The Google Partners program was designed for marketing agencies to manage Google Ads accounts on behalf of brands/businesses. It’s active in over 60 countries and
To build your business, you need to gain insights about your customers, improve your website’s usability and understand buying trends. These are complex tasks as
At one point, TV, print, and billboard ads were the gold standards for marketing but nowadays consumers want personalized and one-on-one interaction with the brands
20% of all retail sales happen online and 27% of the global population shop online. That’s 2.14 billion online shoppers! Brands and retailers must rise
After decades of use, email is still one of the most effective methods of nurturing leads. In fact, 30% of global consumers rank email as
Marketing is the action of promoting and selling products and/or services and includes market research and advertising. Over time, there’s been a shift away from
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