Tag: e marketing

Weather based advertising

Weather Based Advertising

The weather has a large influence on human behaviour, including consumer purchasing behaviour. Temperature, humidity, snowfall, and, especially sunlight, or the lack of it, can

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SEO and SEM Marketing

What is SEO and SEM Marketing?

Search engines drive the majority of internet traffic. SEO (search engine optimization) and SEM (search engine marketing) are commonly used digital marketing terms, naming strategies

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Branding vs. Marketing

Marketing and branding are both excellent tools to make your business stand out. These two terms have a tendency to be used interchangeably but are

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What is Marketing Automation?

Marketing is the action of promoting and selling products and/or services and includes market research and advertising. Over time, there’s been a shift away from

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