In the modern marketing world, businesses are often forced to choose between two major approaches: brand marketing and performance marketing. Both have distinct purposes and
In today’s technology-driven world, consumers are increasingly spending more time online. As a result, businesses now leverage digital channels such as search engines, social media,
If you want your website to rank high in online search results, you should know that it is not simple or a straightforward process. It
Search engines drive the majority of internet traffic. SEO (search engine optimization) and SEM (search engine marketing) are commonly used digital marketing terms, naming strategies
Digital and mobile channels are essential for acquiring and retaining customers, whether you’re a brick-and-mortar store or an online service, making the creation, streamlining and/or
Taking the best of your existing content and renewing it is one of the most effective measures for improving SEO. It encourages search engines to
When it comes to promotion, companies can choose between in-house professional advisors or marketing agencies. This is a critical decision for business owners and stakeholders.
Four out of five consumers use search engines to find local information. 50% of consumers who conduct a local search on their smartphone visit a
Marketing is an ever-changing landscape with techniques and trends coming and going. You may hear some marketers claiming that blogging is a marketing method of
You want your business data to be secure. Criminal elements want your data to make a quick buck. They put businesses at risk by intercepting
It happens to every business sooner or later – the dreaded negative review! You might think no one will notice the unfortunate comment, but 82%
CAYK’s Current Research & Development Project (Part 1) 11,407,243 – This is our current count of websites that have participated in the Google Ad Network to
SEO has become a second-nature aspect of marketing a business and bringing in new leads. However, as with any component of your strategy, SEO is
In the current landscape of digital marketing and web design, every company website has a shelf life. The question is, how far can a site
No marketing strategy is complete without a sophisticated set of analytics tools. Google Analytics, for instance, is one of the most dependable and versatile resources
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