Digital and mobile channels are essential for acquiring and retaining customers, whether you’re a brick-and-mortar store or an online service, making the creation, streamlining and/or
Taking the best of your existing content and renewing it is one of the most effective measures for improving SEO. It encourages search engines to
When it comes to promotion, companies can choose between in-house professional advisors or marketing agencies. This is a critical decision for business owners and stakeholders.
Four out of five consumers use search engines to find local information. 50% of consumers who conduct a local search on their smartphone visit a
Marketing is an ever-changing landscape with techniques and trends coming and going. You may hear some marketers claiming that blogging is a marketing method of
You want your business data to be secure. Criminal elements want your data to make a quick buck. They put businesses at risk by intercepting
It happens to every business sooner or later – the dreaded negative review! You might think no one will notice the unfortunate comment, but 82%
Data-driven marketing is the process by which marketers use data to gain insights into customer needs, desires, and behaviors, then use these insights to create
CAYK’s Current Research & Development Project (Part 1) 11,407,243 – This is our current count of websites that have participated in the Google Ad Network to
SEO has become a second-nature aspect of marketing a business and bringing in new leads. However, as with any component of your strategy, SEO is
In the current landscape of digital marketing and web design, every company website has a shelf life. The question is, how far can a site
No marketing strategy is complete without a sophisticated set of analytics tools. Google Analytics, for instance, is one of the most dependable and versatile resources
Your website is an opportunity to encapsulate the products, services, and core identity of your business into one distinctive online space. Doing this properly often
Meetings, appointments, phone calls, interviews, presentations, you name it. Running a business without efficient scheduling is simply not an option. There are more scheduling apps
Effective digital marketing strategies encompass many things: mobile-friendly design, websites optimized for speed, a strong social media presence, and more. However, none of these would
