Branding vs. Marketing
January 30, 2023
Marketing and branding are both excellent tools to make your business stand out. These two terms have a tendency to be used interchangeably but are
Marketing and branding are both excellent tools to make your business stand out. These two terms have a tendency to be used interchangeably but are
Digital and mobile channels are essential for acquiring and retaining customers, whether you’re a brick-and-mortar store or an online service, making the creation, streamlining and/or
Introduced in 1971, email remains one of the most popular and effective marketing tools. In fact, 30% of global consumers rank email as their preferred
Are you allocating your marketing budget effectively? Are you getting the most out of your marketing efforts? Tracking your ROI (return on investment) in digital
Four out of five consumers use search engines to find local information. 50% of consumers who conduct a local search on their smartphone visit a
Want to build brand awareness, connect with existing customers, generate new leads, boost SEO, view competition efforts, cultivate your email list, amplify your sales and
If you want more organic traffic to your website you need an SEO (search engine optimization) strategy. This procedure involves planning, outlining and implementing steps
Your brand’s online presence is what allows people to find, interact, get to know, like and trust you. The face behind your business is as
With video, artificial intelligence, virtual reality, and chatbots, it may seem like email marketing is long past its prime. But email marketing has evolved. It
The most powerful marketing technique is personalization. 86% of consumers feel that personalization has some effect on what they purchase, while 25% claim that personalization
The search engine is the go-to resource for whatever questions life brings. Need information on a health condition? Want to try a new restaurant? Curious
A/B/n split testing helps website owners build a culture of data-informed decision-making by enabling businesses to take into account audience preferences. Conflicting opinions regarding website
80% of marketers claim that influencer marketing is as effective as other marketing channels. 71% of marketers claim the quality of traffic from influencer marketing
The coronavirus pandemic has changed our lives. Unemployment has skyrocketed, businesses are financially threatened, many are working from home, children are homeschooling and physical distancing
Data-driven marketing is the process by which marketers use data to gain insights into customer needs, desires, and behaviors, then use these insights to create
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