Marketing has long been plagued by a fundamental problem. Businesses invest significant budgets into campaigns, only to be met with reports filled with vanity metrics
E-commerce businesses are facing a significant challenge today: understanding where their leads are really coming from. Every digital platform, from Facebook to Google Analytics to
A/B testing and Conversion Rate Optimization (CRO) are two pillars of successful digital marketing strategies that directly impact a company’s bottom line. They aren’t just
Every dollar in your marketing budget has a job: to work as hard as possible to grow your business. But not all dollars work the
In today’s rapidly evolving marketing landscape, businesses are faced with a critical decision when selecting a marketing partner: should they work with a brand agency
Have you ever wondered who is behind the banner ads on the websites that you frequent most? When a brand receives a marketing budget, a
B2B content marketing is successful when it is supported by a strategy and the resources to implement that strategy. The following B2B content marketing trends
Search engines drive the majority of internet traffic. SEO (search engine optimization) and SEM (search engine marketing) are commonly used digital marketing terms, naming strategies
Digital marketing has grown exponentially in the last few years as businesses attempt to meet the changing needs, wants and desires of the marketplace. Actionable
At one point, TV, print, and billboard ads were the gold standards for marketing but nowadays consumers want personalized and one-on-one interaction with the brands
A digital marketing strategy is an actionable marketing plan for expanding your online reach and establishing your business’ presence on the internet. It raises awareness
Are you allocating your marketing budget effectively? Are you getting the most out of your marketing efforts? Tracking your ROI (return on investment) in digital
84% of people with internet access use social media. The average user spends 2 hours and 25 minutes on social media every day. 74% of
Dynamic Search Ads are an ad format that enables you to catch relevant searches based on the titles, frequently used phrases, and product listings on your
A target market is a specific group of consumers to whom you address your product or service. They’re the people you want to reach with
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