Content Creation Services
Content creation is a fundamental inbound marketing practice. You’re providing free and useful information to your audience, attracting potential customers to your website and retaining existing customers through quality engagement. Content can nurture leads, generate revenue and build an audience of subscribers. Done well, content generates a big return on investment and leads to business growth.
What is content marketing:
Content marketing involves the creation and sharing of online material (videos, blogs, social media posts, podcasts, infographics, email, ebooks, whitepapers, webinars, newsletters, case studies, how-to-guides). This information does not explicitly promote a brand but is intended to stimulate interest in its products and/or services. Content marketing is one of the best ways to generate leads for a business, garnering 3 times as many leads with 62% less investment than traditional marketing. Your marketing strategy needs to include this efficient marketing tool.
How We Help:
Professionally Written Content:
Marketing is an ever-changing landscape with techniques and trends coming and going. You may hear some marketers claiming that blogging/monthly articles are a marketing method of the past. However, with so many people learning, socializing and shopping online, the written content is still a critical element for any business (large, small, local, online, product or service provider). You need content that readers can’t wait to come back to. A picture might be worth a thousand words, but it’s the text on your website that ultimately convinces visitors to buy from you, request more information, or look elsewhere to find what they’re looking for. Unfortunately, copywriting on most websites isn’t up to the task. CAYK can help you envision and generate content that gets results.
Photography is used to increase audience engagement. When posting photographs, use setting, clothing and lighting to emphasize the action and drama of every scene in the images. Create visuals that take your audience behind the scenes. Share photos from a tour of your manufacturing facility or document an average day on social media. Get your users to create and share content for your brand by collecting photos, quotes and stories from your customers.
Videography is the process of capturing moving images on electronic media and/or streaming media. When using videos on your website, include behind-the-scenes and time lapse videos. Employ video to animate hard to understand ideas, repurpose text from popular blogs, create how-tos and tutorials, make product demos and unusual use case explanations. Remember to choose the right subject to illustrate your idea, think about composition, use contrast and colour and keep it simple. The digital experts at CAYK can help with all your videography needs.
Marketing automation's key aim is to turn website visitors into solid contacts through strategic initiatives like webinars, custom landing experiences, email marketing, and ad campaigns. At CAYK, our MA/CRO program is a product of years of analyzing customer journeys, focusing on the ideas driving conversion rather than the tools used. Regardless of your choice of automation tool, be it Hubspot, Pardot, Act-On, Marketo, Thrivehive, or Sharpspring, our advisors can guide you towards the best fit for your business. We're committed to driving traffic through your sales funnel, automating client communication, ensuring customer retention, and creating personalized experiences for your customers.
What content can do:
Designing an attractive, easily navigated, quick-loading website is important for the impression you make on your audience. Most businesses realize this and spend time and money perfecting their web design. Content, however, is an often forgotten yet crucial aspect of a website. If you want users and search engines to return consistently, content must be interesting, informative, valuable, and regularly updated. Content is pivotal.
Content makes a first impression
Your website is an advertisement for your company. It’s where your customers gain insight into your business and the products and/or services you provide. Make it a place where they come to receive the latest news and information.
Content boosts search engine optimization
Regularly updating your website with high-quality content keeps search engines coming back. Provide reliable, valuable, and engaging information while optimizing the use of keywords.
Content engages users
Happy users convert, register, buy and/or recommend your site. Give them something good so they continue to return. Answer questions, provide downloadable resources, allow them to contact you for more information and regularly add articles.
Content generates links
Content provides opportunities for people to link to your website. Natural inbound links result in a higher search ranking, grow your audience, and make it easier to drive relevant referral traffic to your site. Interesting, useful, high quality content increases the likelihood that other site owners will link to your website. Content also provides opportunity for internal links, text that is hyperlinked to another relevant page on your site providing users with additional information and attracting search engines.
Content increases conversions
Sales often go to the first salesperson to contact a prospect. Content plays an important part in attracting visitors to your website allowing you to be their first contact and creating potential conversions.
Content increases shares
When visitors share your content on their social media networks, you increase your reach and introduce audiences to your site. Make your social sharing buttons prominent. Entice people to peruse your website by posting links across social media platforms (Facebook, Twitter, LinkedIn, Google+) increasing the opportunity for likes, shares, and comments. The more people that view your content, the greater the number of possible customers and conversions.
Content builds authority
Increase your credibility by writing content about industry news and current trends; building trust in your brand, growing your audience and establishing you as an expert in your field. Once viewed as an authority in your industry, other websites will share and link to your posts, increasing your search engine ranking and driving users to your site.
Content establishes brand personality
Use content to show what distinguishes you from your competitors. Develop a unique voice and reveal to potential buyers that your company has awesome products and/or services provided by real people.
Reasons your business needs professionally written content:
For content to be effective it needs to be high-quality. Not everyone is a wordsmith! Writing for the web is a different skill set from other forms of writing. A professional website content writer brings a high level of expertise, talent and skill to the process. These writers know how to get the best information from you and translate it into writing in order to communicate your business’ expertise, authority and trustworthiness. They provide you with on-page SEO to give your pages the best chance of ranking in search queries. Utilize professionally written content:
What does compelling, professionally written content look like?
How to generate leads with content:
Let CAYK update content on your website regularly using it to engage users, boost SEO, generate links, increase shares, build authority, encourage conversions and establish your brand’s personality. Don’t underestimate the value of quality content!