
Don’t Focus On What Your Competitors Are Doing
When your company puts customers first, it places you in a position to build strong client relationships, helps customers to fulfill their goals, and increases
When your company puts customers first, it places you in a position to build strong client relationships, helps customers to fulfill their goals, and increases
84% of people with internet access use social media. The average user spends 2 hours and 25 minutes on social media every day. 74% of
Want to build brand awareness, connect with existing customers, generate new leads, boost SEO, view competition efforts, cultivate your email list, amplify your sales and
The digital marketing landscape changes constantly. If you want to reach your audience, it’s important to let go of outdated or ineffective social media approaches.
Do you remember hearing Dr. Leonard McCoy on Star-Trek exclaim, “dammit James, I’m a Doctor…”? Well, we are not experts in information technology. As web marketers,
Your social networking strategy is the most direct, personal, and transparent way you have of engaging with the community surrounding your business. The success of
At CAYK, we like to talk about the importance of a personal touch in maintaining a strong network. This advice may seem like it only
A successful marketing strategy is essential for businesses of all sizes, but knowing every way in which you should be getting your brand out there
Thank you to all the ladies that attend the social media session presented by Claudette Stiven at WOW! Women Weekend. Below you will find the
Several years ago, a monumental shift took place in the Calgary web design industry: Companies like ours started realizing websites alone weren’t enough, and began offering
More and more Calgary businesses are turning to us for responsive marketing, and it’s no surprise – since we started rolling out these programs, owners and executives have seen it as a smarter way to accomplish their bottom-line goals. That’s because responsive marketing focuses on what you need for a given period of time, which can change and evolve, rather than working towards a certain number of web pages or blog posts, for example.
By now, you’re probably already familiar with the concept of responsive Internet marketing that has changed the way we work with our clients. In short, it allows businesses to pay us for results, instead of specific activities, so that we can respond to changes in the market over time.
If you have spoken with a member of our team lately, you have undoubtedly heard quite a bit about our agile marketing strategy, which changes and adapts over time to meet your ongoing needs. For some clients, that sounds wonderful in theory… but how does it work in real life?
For clients who have been with us for a number of years, or those coming from relationships with other business web design companies, the concept of agile marketing can be hard to understand. It involves a different way of approaching Internet marketing services. Instead of a contract that outlines which services or packages you’ll get for your fee, it has a more variable feel – the exact mix of products or activities might change over time.
Twitter can be a wonderful tool for communicating with lots of different customers and colleagues all at once, with the added bonus that followers can
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