Reputation & Social Media Management

Reputation Management

  • Table Of Contents


  • Social Media Management


  • Review Monitoring& Responding

Is It a Marketing Tool?

Social media certainly didn’t start out as a sophisticated and versatile marketing tool, but over the years it’s become exactly that for countless businesses and entrepreneurs. Why? Because running a good business and providing a good service or product depends on strong connections with the people around you. With our approach to social media, CAYK can help you build a better and more meaningful connection with your leads and customers.

What better way to forge and nurture those connections than platforms like Facebook, with over 2 billion active users? Or Twitter, with over 300 million? This kind of usership, combined with a highly engaging, visual interface and top-notch PPC features, make it one of the most effective marketing tools for 73% of marketers. Since more than half of social media users browse platforms to research products, it’s more than just a place to share memes. It’s a vibrant ecosystem of leads ready to be engaged with by your brand.

Social media is also a highly important piece of the overall clockwork that makes up your marketing strategy. Social media advertising drives more high-quality paid traffic to your site, the information in your profiles supports your local SEO efforts, and more. In fact, one of our favourite uses of social media combines it elegantly with your content strategy…

Brand Awareness, Reputation, and a Human Touch

Fully developed social media profiles that link to your content are a must-have, but it’s wise not to lose sight of the bigger picture. When leads are researching products or services that you offer, their decision will be enormously influenced by the quality of your social media presence. This is both because social media expands your reach as a brand and because it contributes to your reputation. Reviews and feedback, how many followers you have, and the quality of your engagement all factor into how you’re perceived, and this can make or break a conversion.

It’s also inspiring to recognize how social media can enrich and express the personality of your business. Not only does a solid presence on social media add to the legitimacy and awareness of your brand, it gives you a platform to show your audience who you really are. Whether it’s photos of your team or fun seasonal content, the sky’s the limit. When leads and customers can feel the human personality that lies behind that online presence, you can cultivate the kind of confidence and loyalty that define a truly great brand.

At CAYK, social media is nothing less than a powerful marketing tool, but it’s also much more. Between your overall reach and reputation, the quality of your content, and the strength of your engagement, we’ll help your profiles live and breathe with the unique character of your business!

Social Media Marketing & Management From CAYK

If you really want more web traffic and conversions for your business, there’s no marketing strategy that doesn’t involve skilful social media management. With platforms like Facebook and Twitter, we’ve helped businesses of many sizes and industries expand their reach, get closer to their communities, and improve their search ranking. Don’t let your competitors get ahead of you in this or any other aspect of digital marketing, contact us to get the results you need!

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Review Monitoring & Responses

When all of the businesses offering a given product or service claim to be the best, how do you make your decision? You may ask someone you know for a recommendation, but if you’re like the majority of consumers, you’ll trust an online review just as much. Since most of your leads are probably consulting sites like Facebook and Google My Business, you need to maintain a sterling reputation. By monitoring and responding to your reviews, the team at CAYK can help!

Online Reviews — A
Pretty Big Deal

Platforms like Facebook, Google My Business, and Yelp are indispensable for modern business owners, but they can also be your greatest weakness if things don’t go according to plan. Not only do 86% of consumers consult online reviews to make their decision, 94% of them say a negative review has led them to avoid a business. Seeing a positive review, meanwhile, will lead 50% of consumers straight to your website, and a one-star increase in your average rating on Yelp can drive up revenue by 5-9%. In short, online reviews are a big deal.

Seeing an aggregation of multiple opinions is one of the fastest ways to see just how worthwhile a company is. Still, it’s not just about how positive your reviews are. It’s also about how many you have, how you engage with that feedback as a business, and more. Reviews can affect your marketing efforts in a number of ways, which is why we take them seriously when developing and executing your marketing strategy here at CAYK.

Influence on SEO

It’s clear that online reviews hold a great deal of sway over the image and trustworthiness of your brand, and in turn your ability to convert leads into customers. Do they also affect your visibility and ranking in search results? Absolutely, and in more than one way. In a broader sense, what people say about you on review sites will affect the authority and credibility of your brand, as well as how much is known about your site. This is crucial ranking information for Google.

It’s clear that online reviews hold a great deal of sway over the image and trustworthiness of your brand, and in turn your ability to convert leads into customers. Do they also affect your visibility and ranking in search results? Absolutely, and in more than one way. In a broader sense, what people say about you on review sites will affect the authority and credibility of your brand, as well as how much is known about your site. This is crucial ranking information for Google.

Poor performance on review sites means the same for your SEO strategy. CAKY’s team of marketing experts consider all aspects of your marketing plan to be intertwined, so when we help you foster an excellent online reputation, we see it as a key part of a larger strategy.

Your Response Is Everything

Ok, so review sites are a big deal. Your reviews affect your ability to foster trust & bring in new customers. They’re even influential over your search ranking. How do you get everything in tip-top shape and ensure that these tools are working for you rather than against you? It’s obviously not a good idea to bribe your customers for good reviews, but like we said earlier, the number of positive reviews you have isn’t the whole picture. It’s how you respond to them.

This can tell you a lot about the character and priorities of a company. No wonder 89% of consumers look at how businesses engage with the reviews they receive. A defensive andescalatory response says, “We’re more interested in arguing with you than making you feel heard.” No response at all says, “We don’t really care what people say.” Just the right replies, however, will tell your leads that you care about the experience you provide, that you appreciate their positive feedback, and that their negative feedback is central to your improvement.

This is why CAYK’s review monitoring and response services are designed the way they are. We’ll keep a close eye on the feedback that customers leave for you on review sites. When you receive a positive review, we’ll help you show your sincere appreciation. If you receive a negative one, we’ll work with you to draft a reply that helps to rectify the problem and assure your community that you’re listening. This is just as important as positive reviews themselves!

Keep It Classy with Review Monitoring from Cayk!

Like social media, your content, or even your ads, the things that your customers have to say about you contribute to your identity as a business. If you’re not involved in the conversation, you’ll never be able to represent yourself the way you need to. Review monitoring and responses from CAYK will give you a new level of control over your reputation, making every other element of your marketing plan that much more successful. Contact us to learn more!

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