Don’t Sell Your Product or Service, Sell Your Solution
February 20, 2023
Most people look around for solutions to their problems, not products. If potential customers can’t see how their problems can be solved by what you
Most people look around for solutions to their problems, not products. If potential customers can’t see how their problems can be solved by what you
At one point, TV, print, and billboard ads were the gold standards for marketing but nowadays consumers want personalized and one-on-one interaction with the brands
Digital and mobile channels are essential for acquiring and retaining customers, whether you’re a brick-and-mortar store or an online service, making the creation, streamlining and/or
Outbound marketing techniques are annoying! They interrupt your TV show, fill up your inbox with information you’re not interested in, take valuable space in your
Four out of five consumers use search engines to find local information. 50% of consumers who conduct a local search on their smartphone visit a
Marketing is an ever-changing landscape with techniques and trends coming and going. You may hear some marketers claiming that blogging is a marketing method of
It’s estimated that Canadians see between 4,000 and 10,000 ads per day! Everyone wants our attention! Though we may not like being bombarded with ads,
Your brand’s online presence is what allows people to find, interact, get to know, like and trust you. The face behind your business is as
The most powerful marketing technique is personalization. 86% of consumers feel that personalization has some effect on what they purchase, while 25% claim that personalization
You want your business data to be secure. Criminal elements want your data to make a quick buck. They put businesses at risk by intercepting
It happens to every business sooner or later – the dreaded negative review! You might think no one will notice the unfortunate comment, but 82%
With over 2 billion monthly users and 1.62 billion daily users, it’s easy to understand why businesses choose to use Facebook to interact with customers
Mobile-first marketing begins with an ad created for mobile phones then expands to accommodate tablets, laptops, and desktops. It caters to the on-the-go lifestyle of
Depending on how they’re planned and carried out, PPC campaigns can either be an asset to the growth of your company or a strain on
SEO has become a second-nature aspect of marketing a business and bringing in new leads. However, as with any component of your strategy, SEO is
