More and more Calgary businesses are turning to us for responsive marketing, and it’s no surprise – since we started rolling out these programs, owners and executives have seen it as a smarter way to accomplish their bottom-line goals. That’s because responsive marketing focuses on what you need for a given period of time, which can change and evolve, rather than working towards a certain number of web pages or blog posts, for example.
In other words, it’s all about results.
As we have recently noticed, however, that isn’t all Calgary companies appreciate about responsive marketing. In fact, there are two side effects of the process that our clients have come to love:
1. They get more direct input into their marketing plan. Because responsive marketing strategies change over time, frequent contact with the client is required. That might sound like a lot of work, and a commitment of time, but in reality it ensures that everyone is on the same page. If you have ever had the feeling that your design team didn’t understand what you were trying to accomplish, or wasn’t getting the right results for you, then it’s easy to see why this extra communication can be so valuable.
2. The results of each technique or activity are examined closely. In order to figure out what the next steps are in your responsive marketing plan, it’s important to go back and look at what’s already been accomplished. A lot of Calgary web designers skip over the process of studying analytics and reviewing past results. With responsive marketing, though, the whole process is geared towards finding the best outcomes, which means you can look at the effectiveness of different tools and strategies along the way.
Responsive marketing is a natural way for us to work with our clients because it puts everyone on the same side of the table, working towards the same goals. To learn more about how it works, or to get a free review of your website and Internet marketing plan, get in touch with us soon.