A website redesign should not begin with colours, layouts, or a request to make the site look more modern. Leadership should first understand what the current website contributes to search visibility, lead generation, conversion, paid media, analytics, and sales, then define what the new website needs to improve without sacrificing the value that already exists.
Most landing pages fail for the same reason: they are built around what the company wants to say instead of
Websites that exist to “look good” will get left behind in 2025. Today, a business website must function as a brand-driven, lead-generating asset. Strong website
Most of our buying decisions are controlled by our emotional mind and are influenced by our emotions more than logic. Believe it or not, nowadays
Digital and mobile channels are essential for acquiring and retaining customers, whether you’re a brick-and-mortar store or an online service, making the creation, streamlining and/or
Consumers are constantly searching for the best products and services offered near their location. 46% of Google searches are looking for local information and 88%
Marketing is an ever-changing landscape with techniques and trends coming and going. You may hear some marketers claiming that blogging is a marketing method of
Website users have a low tolerance for poor user experience. They want to find information easily and accomplish tasks quickly. Improving their experience can lead
Mobile-first marketing begins with an ad created for mobile phones then expands to accommodate tablets, laptops, and desktops. It caters to the on-the-go lifestyle of
Whether you’ve thought about it yourself or you’ve heard others say it, it’s common for people to see certain web-based innovations as bringing an end
2017 has been yet another highly rewarding year for the CAYK team. Not only have we joined forces with so many great new clients, we’ve
In the field of digital marketing, trends come and go. Some tactics evolve. Others disappear. But your blog? It’s not just still relevant – it’s
Knowing the Distinction These days, a brand’s online presence and marketing strategy are spread out to many different venues. This means that a traditional approach
We’ve given you a look at some key considerations when it comes to marketing automation, but many of the best tools offer the greatest results
Despite what many might assume, modern marketing isn’t just about stuff like analytics and content. It’s also about connecting with your clients in a genuine
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