The Best Companies Sell Feelings, Not Products
March 1, 2023
Most of our buying decisions are controlled by our emotional mind and are influenced by our emotions more than logic. Believe it or not, nowadays
Most of our buying decisions are controlled by our emotional mind and are influenced by our emotions more than logic. Believe it or not, nowadays
At one point, TV, print, and billboard ads were the gold standards for marketing but nowadays consumers want personalized and one-on-one interaction with the brands
Marketing and branding are both excellent tools to make your business stand out. These two terms have a tendency to be used interchangeably but are
20% of all retail sales happen online and 27% of the global population shop online. That’s 2.14 billion online shoppers! Brands and retailers must rise
Digital and mobile channels are essential for acquiring and retaining customers, whether you’re a brick-and-mortar store or an online service, making the creation, streamlining and/or
84% of people with internet access use social media. The average user spends 2 hours and 25 minutes on social media every day. 74% of
Geocoding; What it is and What it has to do With Marketing In today’s competitive marketplace, businesses that wish to thrive must incorporate the latest,
Content marketing involves the creation and sharing of online material such as videos, blogs, social media posts, and podcasts. This information does not explicitly promote
Introduced in 1971, email remains one of the most popular and effective marketing tools. In fact, 30% of global consumers rank email as their preferred
Taking the best of your existing content and renewing it is one of the most effective measures for improving SEO. It encourages search engines to
Four out of five consumers use search engines to find local information. 50% of consumers who conduct a local search on their smartphone visit a
Effective digital marketing strategies encompass many things: mobile-friendly design, websites optimized for speed, a strong social media presence, and more. However, none of these would
Many concepts and strategies used in marketing today have been common for decades or longer. While there are plenty of older approaches that have maintained
The CAYK team has worked with a number of individuals who have just founded their business. If you want your company to be a successful
As the old saying goes, if you aren’t getting better, you’re getting worse. That’s particularly true when it comes to Internet marketing, where new ideas
