Digital Marketing ROI: Measure and Improve
March 15, 2022
Are you allocating your marketing budget effectively? Are you getting the most out of your marketing efforts? Tracking your ROI (return on investment) in digital
Are you allocating your marketing budget effectively? Are you getting the most out of your marketing efforts? Tracking your ROI (return on investment) in digital
Taking the best of your existing content and renewing it is one of the most effective measures for improving SEO. It encourages search engines to
With over 2 billion monthly users and 1.62 billion daily users, it’s easy to understand why businesses choose to use Facebook to interact with customers
Data-driven marketing is the process by which marketers use data to gain insights into customer needs, desires, and behaviors, then use these insights to create
The success of your marketing plan and how quickly you get results depends on what tools you use and how. Some take time while others
When working with a marketing expert to put together a social networking plan for your business, it can be tempting to let them take the
Any time a new idea is introduced into the business world – and especially the world of Internet marketing – there are going to be
Several years ago, a monumental shift took place in the Calgary web design industry: Companies like ours started realizing websites alone weren’t enough, and began offering
There is a very common way of developing Internet marketing plans, and if you follow it, the results are probably strangling your business slowly…
More and more Calgary businesses are turning to us for responsive marketing, and it’s no surprise – since we started rolling out these programs, owners and executives have seen it as a smarter way to accomplish their bottom-line goals. That’s because responsive marketing focuses on what you need for a given period of time, which can change and evolve, rather than working towards a certain number of web pages or blog posts, for example.
If you have spoken with a member of our team lately, you have undoubtedly heard quite a bit about our agile marketing strategy, which changes and adapts over time to meet your ongoing needs. For some clients, that sounds wonderful in theory… but how does it work in real life?
For clients who have been with us for a number of years, or those coming from relationships with other business web design companies, the concept of agile marketing can be hard to understand. It involves a different way of approaching Internet marketing services. Instead of a contract that outlines which services or packages you’ll get for your fee, it has a more variable feel – the exact mix of products or activities might change over time.
As an online marketing agency, it’s no surprise that more and more Canadians are logging in to social media. This is great news for business
For a social media marketing campaign to succeed and show any kind of measurable profit, it’s important to develop a list with a sufficient number
