Marketing is more than simply advertising and promoting products, it’s about connecting with the customer and the right marketing strategy sets the direction for all
At one point, TV, print, and billboard ads were the gold standards for marketing but nowadays consumers want personalized and one-on-one interaction with the brands
20% of all retail sales happen online and 27% of the global population shop online. That’s 2.14 billion online shoppers! Brands and retailers must rise
A digital marketing strategy is an actionable marketing plan for expanding your online reach and establishing your business’ presence on the internet. It raises awareness
Digital and mobile channels are essential for acquiring and retaining customers, whether you’re a brick-and-mortar store or an online service, making the creation, streamlining and/or
Outbound marketing techniques are annoying! They interrupt your TV show, fill up your inbox with information you’re not interested in, take valuable space in your
Digital marketing is a results-based industry. Nobody finds success here if they don’t have the skills to back up their claims. CAYK Marketing has been
Whether you’ve thought about it yourself or you’ve heard others say it, it’s common for people to see certain web-based innovations as bringing an end
As an important aspect of Marketing Automation, the newest service offered by CAYK Marketing, we’re making sure that our advisors are trained in InBound Methodology.
Over the past six months, the CAYK team has been busy putting together our newest service offering: Marketing Automation. A part of this process is
Content is the lifeblood of digital marketing. If you have any hopes of keeping your organic traffic strong, it’s all about keeping the quality of
Some web designers and Internet marketing companies would like you to think that our work revolves around pixels and code. If that were true, then
Existing clients and contacts will already know that CAYK® has been beating the drum on responsive marketing for a couple of years now. As the new
For a while, after Internet business and online marketing became huge topics, it was necessary for ad agencies, graphic designers, and other creative vendors to distinguish
Earlier this month, we asked you to consider whether your 2013 marketing was a success or not, and specifically whether or not you have reached your
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