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Tag: online marketing agency

What is Marketing Automation?

Marketing is the action of promoting and selling products and/or services and includes market research and advertising. Over time, there’s been a shift away from

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Local SEO

A Guide to Local SEO

Consumers are constantly searching for the best products and services offered near their location. 46% of Google searches are looking for local information and 88%

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Effective Email Marketing

Effective Email Marketing

With video, artificial intelligence, virtual reality, and chatbots, it may seem like email marketing is long past its prime. But email marketing has evolved. It

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Conducting an A/B/n Split Test - CAYK Marketing - Digital Marketing Agency - Featured Image

Conducting an A/B/n Split Test

A/B/n split testing helps website owners build a culture of data-informed decision-making by enabling businesses to take into account audience preferences. Conflicting opinions regarding website

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A/B/n Split Testing - CAYK Marketing - Digital Marketing Agency - Featured Image

A/B/n Split Testing

One of the simplest and most effective ways to boost post-click landing page conversion rates is to use a powerful method of optimization called split

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Page-Specific Remarketing - CAYK Marketing - Digital Marketing Agency - Featured Image

Page-Specific Remarketing

What is remarketing? Remarketing is a technique that involves displaying ads to consumers who have previously interacted with your website or used your mobile app.

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Dynamic Search Ads - CAYK Marketing - Digital Marketing Agency - Featured Image

Dynamic Search Ads

Dynamic Search Ads are an ad format that enables you to catch relevant searches based on the titles, frequently used phrases and product listings on

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