Several years ago, a monumental shift took place in the Calgary web design industry: Companies like ours started realizing websites alone weren't enough, and began offering bundled Internet marketing packages to clients.
Since then, designers and business leaders alike have come to see that it takes a lot of different elements, working together, for a website to be successful. Some of the most common and important include:
- Company blogs
- Search engine optimization campaigns
- Social media marketing
- Internet advertising
- Content changes and additions
However, as important as each of these pieces is, the exact ways you use them to reach your Internet marketing goals can change dramatically over time. As an example, one business might want a heavy dose of search engine optimization in the beginning, but could shift their attention to social media down the road once they start receiving lots of search traffic.
The point to be made is that your Internet marketing partner should be changing tactics and ideas as your goals change from one quarter or year to the next. And, if they aren't adjusting their techniques, it's going to be a matter of time before you start seeing declining results.
We recommend that you only work with businesses that embrace responsive Internet marketing, the way our team did a few years ago. These types of plans don't just spell out what we are going to do for our clients now, but also when we need to meet with them to reassess in the future.
You don't have the same business you had a year ago, and you probably don't need the same Internet marketing plan anymore, either. Why not get in touch with us today and let us put a system in place so your marketing can evolve with the rest of your company?
