Several years ago, a monumental shift took place in the Calgary web design industry: Companies like ours started realizing websites alone weren’t enough, and began offering
For clients who have been with us for a number of years, or those coming from relationships with other business web design companies, the concept of agile marketing can be hard to understand. It involves a different way of approaching Internet marketing services. Instead of a contract that outlines which services or packages you’ll get for your fee, it has a more variable feel – the exact mix of products or activities might change over time.
If you work with a great business web design team, then chances are good that you’re getting mixed messages about search engine optimization lately. That’s
This is the time of year when all of us – and especially business web design and Internet marketing professionals – look ahead to a
If you’ve been following our blog lately or spoken with a member of our team, you already know we’re strong advocates for building an agile
Lately, we have started introducing an agile marketing philosophy into the way we handle Internet marketing for our Calgary clients. If you aren’t familiar with
There are literally dozens of different reasons that an Internet marketing plan could fall short of expectations. In working with different organizations throughout Calgary over
If you’ve spoken to us lately, you’ve probably learned that CAYK® is embracing a new philosophy called “agile marketing.” Although we could talk about it
When search engine optimization first started being a viable widespread marketing tool, it had a “Wild West” feel to it. Everything was about content and
In recent months, we have been advising our clients to take full advantage of Google Places, which had largely supplanted the Yellow Pages as the
We’ve always thought that going too far with search engine optimization was a bad idea – especially since it can hurt your conversion rates and
If there were an actual textbook on online marketing, one that we could all agree on and learn from, it’s likely that writing good search
As many of you contemplate your plans for 2012, it’s likely that you’ll consider an expanded (or least revised) online marketing plan for the new
One of the hardest parts about choosing an Internet marketing company in Canada is managing different levels of expectations. Often, it’s hard to distinguish between
If there were such a class as online marketing 101 – and there probably is, somewhere – then you can bet that blogging would be
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