Now that we're in the later stages of 2015, it's a good idea to take a look at what lies ahead for next year. What strategies should you include in your marketing plan and why? To help you stay ahead of the curve, here are a few key suggestions.
SEO & Adwords
The use of search has mainly happened in engines such as Google, but this will expand more and more to social media platforms themselves. Facebook is perhaps the best example of this because their internal search function is undergoing a transformation into an actual search engine. It will then benefit you to optimize your profiles just as attentively as you optimize your blog. And don't forget the rising importance of content optimization! This is key both for your SEO and your Adwords campaign, as Google is shifting the emphasis of Dynamic Search Ads away from keywords and toward the relevance of your content at large.
Sometimes it seems like social media changes more rapidly than anything else. The ways in which different platforms are perceived and used for certain types of content is always in flux. If social media has taught us anything, it's to stay open minded about what platforms are relevant and potentially advantageous to business. Given its astronomical user base, Instagram is overdue for large-scale implementation of ad strategies, older age demographics are adopting Facebook at increasing numbers, and even Snapchat has proven itself as a rising star in the marketing world. Never be too quick to rule anything out!
Content is still an indispensable part of any marketing plan and blogging is one of the best ways to stay on top of this. This is because the numbers are increasingly in favor of content-driven strategies. The vast majority of users have and will continue to lean towards certain brands based on the quality, variety, and insightfulness of their writing, video, infographics, and other items. As mentioned above, this is becoming a key factor in the world of search now that algorithms have changed and the Knowledge Graph has transformed SEO. Get creative and your audience will notice!
Every year brings plenty of new things to learn about digital and traditional marketing. CAYK is here to help you stay sharp and keep your marketing plan up to speed! Feel free to get in touch today at (403) 456-0072.