Is PPC Just a Waste of Money?
August 8, 2016
Pay-per-click is one form of digital marketing that small businesses tend to be particularly hesitant about. There are a number of reasons for this, but
Pay-per-click is one form of digital marketing that small businesses tend to be particularly hesitant about. There are a number of reasons for this, but
Many concepts and strategies used in marketing today have been common for decades or longer. While there are plenty of older approaches that have maintained
If you own a business, you probably have plenty of experience being in a leadership position. One thing that can get a bit overwhelming is
When it comes to assembling a successful approach to social media marketing for your business, there are a lot of paths you can take. Because
The CAYK team has worked with a number of individuals who have just founded their business. If you want your company to be a successful
We talk a lot about how important it is to trust in a qualified team when implementing a marketing strategy for your business. It’s even
With so much of common marketing practice surrounding digital tools these days, it’s easy to lose sight of the methods that have been used for
Some digital marketing tools can be complex and misunderstood. How does AdWords work? That’s a question many business owners ask – and too often, they
Your social networking strategy is the most direct, personal, and transparent way you have of engaging with the community surrounding your business. The success of
You can probably tell that we love our blog. This might lead you to wonder why we see it as such an indispensible tool. Even
What exactly SEO involves and how it is used has changed in many ways over the years. Therefore, it’s only natural that there are a
As you may know, 2015 was a benchmark year for the ever-evolving relationship between the internet and consumer mobile devices. It was the first year
The success of your marketing plan and how quickly you get results depends on what tools you use and how. Some take time while others
Considering how significantly practices have changed, the marketing landscape certainly isn’t what it used to be. So how exactly did we get from the earliest
Things have changed a lot since the ’90s, and the way we use email is no exception. Many people are quick to assume that things
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