Some processes in marketing, like your ad campaigns, require more monetary investment than others. Because of this, it can be tempting to take a peek at how they're doing. There are a few reasons why this should be avoided!
Why View Your Own Ads?
If there is a person searching for a company that provides your service, it's in your best interest that their Google search shows them one of your ads and that they click on that ad to land on your site. If you're curious to know how frequently and visibly your ads are appearing in searches, you may feel the impulse to search your own service and city to find out. It might sound like an innocent gesture, but it does have consequences in terms of both your budget and the effectiveness of the ads themselves.
How It Affects Your Campaigns
Let's say a freelance wedding photographer gives into temptation and searches “wedding photography in calgary.” They take a look at the results and spot an ad from one of their own campaigns. What that person might not know is that they're actually in a bit of a sticky situation. Given that AdWords is a pay-per-click (PPC) system, if that business owner clicks on their own ad, they'll be taking money out of their own pocket. But if they don't click on the ad, Google will interpret this as an impression without a click, thereby harming the click through rate for that ad and hurting the visibility of the campaign.
Trusting In Your Team
A lot of this comes down to a matter of trust. At first, an AdWords campaign may be difficult to put your faith into, but it's highly important to believe in the marketing team that is managing your campaigns. And, that's what we have metrics and analytics for! One question we hear a lot is, “My ads aren't showing up, why?” The most common reason is that the daily budget for a given campaign has been used up. PPC strategy is an ongoing process and will deliver results when in the hands of a certified, experienced team. So the next time you're tempted to peek, always remember that you can count on your marketing agency!
If you want to give the visibility of your business a big boost, AdWords campaigns are one of many powerful options. Our team will guide you through the best of them! Get in touch with us by calling (403) 456-0072 today.
