Everything that goes into marketing your business requires investment of time, effort, money, or all of the above. If you want to make sure they pay off, you'll need to understand what it takes to maximize longevity. This philosophy applies perfectly to your website.
In many critical purchases, longevity is a big factor. A car, for example, should fill as many of your practical needs in a cost-effective way without requiring too much expensive maintenance as time goes on. Think your website is any different? Think again! It's a mistake to launch one that serves its most basic purpose, only to let it age while the rest of the online world stays up-to-date. When developing a website for your company, it's critical to ask yourself how long you expect it to last and how often it will need maintenance. The better it is to begin with, and the better it's taken care of, the better it will pull its weight in helping your company grow.
In the days of clunky HTML sites, many business owners would have to constantly reassess the programming of their pages and even rebuild from scratch. These days, if you start by using the right systems, maintenance will be a far friendlier process. An example is open-source content management systems, like WordPress, which are designed to make updates and debugging a streamlined, collective endeavour. You'll also benefit from paying close attention to what design trends — both cosmetic and functional — are becoming standard. From long-scroll responsive design to the prevalence of video content, always keep your ear to the ground!
Making It a Team Effort
Making your site last shouldn't be something you tackle all by yourself. Make it clear to your visitors that their feedback is important to you when it comes to the functionality, look, and feel of your website. The only thing more powerful than this is a design team that can get you started strong from the beginning. In the end, it can be more of a struggle to save a bad site than to invest in one that is rock-solid when it launches. Partner up with developers who can deliver impressive results and who have the integrity of your brand firmly in mind!
From basic maintenance and upgrades to complete overhauls, web development for businesses is just one of our specialties at CAYK. Get in touch with us at (403) 456-0072 today and let us know what you need!