When it comes to assembling a successful approach to social media marketing for your business, there are a lot of paths you can take. Because of this, knowing where to even begin can be a bit tricky. That's what we're here for!
Doing It Yourself
One option that many businesses attempt to take on is to manage their social media strategies on their own. The idea behind this is typically to save on expenses, as social media seems like a component of marketing that is intuitive enough to take care of independently. However, what these businesses often fail to take into account is that social media is more complicated than meets the eye. From Facebook to Twitter to Instagram, the diversity of social media resources is overwhelming, and operating each arm of your strategy on your own can take away precious time from other aspects of your business.
Not Doing It at All
Some business owners believe that the world of social media is not relevant or helpful to what they do, or that they do a fine job connecting with the community as it is. We can understand the “if it ain't broke, don't fix it” philosophy, but it's important to consider how this route will rob your company of untapped marketing potential, not to mention new business. There is always a new segment of your community that you can become seamlessly connected with through one social media platform or another. If you don't take advantage of this, you'll lose out to your more connected competitors!
Hiring the Right Team
Last but certainly not least, some companies recognize the importance of social media and know that it will deliver the best results when proper time, resources, and skill are dedicated to it. To these business owners, it has become clear why a team of experts can be so valuable. Lack of presence becomes clear to your followers faster than you'd think, leading to an image of low personal investment and interest. This is the opposite of what social media is all about! With a devoted agency there to design a personalized strategy, you'll experience a whole new level of connectedness with your community.
The CAYK team is here to help you stay informed on the most important principles of marketing. If you want to make sure you're choosing the right path, give us a call at (403) 456-0072 today!