We talk a lot about how important it is to trust in a qualified team when implementing a marketing strategy for your business. It’s even more important, however, to know exactly what is involved when working with your agency to make this strategy work!
It all starts with a plan. How you structure your strategy depends on the current standing of your business and your goals for growth and improvement. Are you hoping to focus on increasing conversion rates among a known demographic, or is your brand in need of wider awareness? What aspects of your presence are already in place and which ones are missing? Take note of whether you have a Google My Business account, social media pages, a blog, strategies for PPC or other forms of advertising, and more. Working with your agency will help you determine the ideal pathway that a prospective customer should take from being aware of your brand to becoming a dedicated client.
The first steps a business might take in implementing a plan will vary from company to company. Sometimes it starts with a website overhaul. This often ensures that you have a responsive, mobile-friendly site with good on-page SEO, moderated live chat, clearly indicated contact info, and other essentials. Perhaps your business is in need to some reputation management in the form of productive replies to comments and reviews. Establishing a blog with high-quality content is, of course, also a necessity. It all depends on how things look and what stands out when initial assessments have been made regarding each component of your company’s performance.
Review, Revise, Repeat
The only thing more important than an initial assessment is each assessment that follows! If you don’t identify your KPIs and you aren’t getting in-depth, actionable feedback, there’s not much to go on in terms of improvement! Every plan should be in an ongoing state of review and revision based on the data that each strategy provides. How well-targeted is your advertising? Are search users ending up at the landing pages that you need them to? Is your site pulling its weight in terms of conversion? What changes must be made to your content for better visibility in organic search results?
Now that you have an outline of what it takes to bring in new business for your company, it’s time to get started! Make the first steps and give CAYK a call at (403) 456-0072 today.