Despite what many might assume, modern marketing isn't just about stuff like analytics and content. It's also about connecting with your clients in a genuine and meaningful way. The holidays are perfect time for this!
Why It's Important
You've probably heard people say that things like social media are detracting from real-life interactions and relationships between people. Oddly enough, the opposite tends to be true. For example, when using these forms of communication for marketing your business, you're able to directly and instantaneously connect with people who you may not have been able to otherwise. Then, when you meet members of your community in person, you've already established some form of rapport. Relating to your audience on a fun and personal level during the holidays is therefore a great way to bridge the gap between your online community and your real-world community.
A Few Ideas
Making special limited-time offers is commonplace and useful, but it's not advisable to rely on this as your only approach. One tried-and-true method is to send out greeting cards. These can be paper greeting cards by mail or a holiday-themed mailout. Either way, it should be a fun, seasonally-themed display of appreciation for their business and enthusiasm for the future. This can be accompanied with social media posts wishing everyone happy holidays. Don't forget that no holiday post is truly complete without great photos of your staff in the workplace, especially if you've decorated it for the season!
Going the Extra Mile
Engaging with your clients may be a more prominent prerogative during holidays, but it should be something that you and your company have in mind year-round. You'd be surprised by how many possibilities are out there that will allow you to show appreciation for both established clients and your target audience in general. You should always use email and social media to directly thank individual clients for their business, but also to show your thanks when you reach certain milestones. Whether it's the number of likes on your company's Facebook page or the number of years you've been in business, you couldn't have done it without them. Make sure they know it!
If a business can unite great community relationships with smart marketing techniques and technologies, they have a real winning combination. CAYK is here to help you make this happen and more, just call us at (403) 456-0072 to find out how!