Your audience doesn’t stay the same forever. Whether you want to prepare for shifting demographics or expand the age range of your audience altogether, here’s how to market with the younger generation in mind.
Why modify your approach to bring in millennial leads? The answer is simple: even if they’re not your customers now, it’s only a matter of time before they will be. Things change in marketing, and this is especially important to bear in mind when it comes to age demographics. Many marketing resources that have potential to help you grow are prone to be ineffective if you use them to target the wrong age groups. Twitter, Snapchat, and Instagram are examples of apps whose user demographics lean heavily in the 18-29 range. Getting the most out of today’s tools means knowing how to target those who use them!
Popular commentary might lead you to believe that millennials are today’s modern entitled youth, ranging from early adolescents to young adults, who are at times excessively absorbed in media platforms and even a bit lazy. The truth, however, is that understanding millennials — or any generation — is more complex than this. If you want to be smart and proactive about your demographics by targeting young people, you should avoid thinking of them as the emoji-using, meme-generating, hash-tag loving caricatures that some of us might have in mind. If you treat young leads as intelligent, curious, media-savvy individuals, they are more likely to feel respected and develop an interest in your brand.
So what assumptions can we safely make about the next generation? For one thing, we know that young people are less inclined to communicate over the phone. A contact form is therefore a great thing to have in addition to your phone number. Social media is also an integral part of their everyday lives. If you don’t have a fully developed social media strategy, you’re missing out on a lot of young leads. Finally, the digital age has set a new standard of immediacy. Access to information is faster than ever, and you need to keep up! A live chat module on your site, for example, will offer instant connectivity to young users. Understand their expectations and deliver!
Is your company equipped to build a bigger, more diverse audience? The CAYK team will be by your side to make it happen. Get in touch at (403) 356-0072 to find out how!