Why It Pays to Work with Nerds

Why It Pays to Work with Nerds
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Whether you need a full marketing plan or just a new site, how you choose a team probably has a lot to do with skillset, pricing, and other factors. Character and personality, however, make a huge difference. Here’s why a team of dedicated nerds will really get the job done.

What Is a Nerd, Anyway?

Despite what you might think, “nerd” isn’t necessarily a derogatory way of classifying a certain personality type or set of interests. Instead, we’re talking about a way of dedicating oneself to certain skills and passions. It’s about a particular work ethic geared towards learning new methods and technologies and applying them in creative, detail-oriented ways. When you work with CAYK, you’re working with a group of proudly self-identified nerds who love what they do and always want to be on the cutting edge.

In Practice

These principles are all well and good, but how do they actually manifest themselves? For us, it’s all about the desire to get into the details. If there’s a new app or tool that can allow you to improve your marketing plan, or allow us to provide you with better, more efficient results, you can bet that we’ll be on top of it. Researching modern resources and using them to shape your path to success is not just what we do, it’s what we love. The same goes for dealing with data-based strategy like analytics. Going through the numbers and the statistics with a fine-tooth comb in order to watch your click-through rate and ROI improve is our idea of fun.

What Does it Mean for You?

You may be thinking, “well, sounds like you’re all having a great time, but how does this benefit my business?” You don’t have to be a nerd to understand the value of dedication, learning, and detail-oriented work. If you go with a team that doesn’t love what they do, you won’t receive the quality or results that your company deserves. This is true whether you’re talking about marketing or not, and we know that as a business owner, you definitely understand this about your own industry. So why team up with a bunch of nerds? Because we have the passion and the tech skills to help your company thrive!

If you’re a perfectionist about the unique identity of your company, you’ll be in the right hands when you’re working with CAYK. We won’t settle for anything less than the best results, so give us a call at (403) 456-0072 to get started!

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