Traditionally speaking, trying new things in your online marketing plan – or aiming for bigger results – has meant spending more money. There just didn’t used to be any way around it: If you wanted something bigger or different, you were probably going to have to pay for it.
But, what if there was a better way to manage Internet marketing that made it easier to not only get better results, but work them into your marketing budget?
Here at CAYK®, we have been focusing our efforts for the past few years on responsive Internet marketing, which is a way for clients to pay a set, regular fee for our services, even though the tools and activities we put to use for them might change over time. In short, it really does allow us to give them more without a bigger expense. Here’s how:
First, we study your marketing goals. Every good Internet marketing effort begins with an understanding of where you are at the moment, and where you would like your business to be in the future. Developing any kind of plan before that would be a waste of time.
Then, we form a plan of action. Once we know what you’re actually trying to accomplish, we can start to put the tools and steps in place to make things happen. This is where things like blog posts, social updates, Internet advertising, and email marketing come into play.
Later, we review your progress and add or subtract new ideas as needed. Because needs and goals change over time, your Internet marketing campaigns should change with them. And so, at regular intervals, we get together to see how things are going – and what topics or areas we need to concentrate on going forward.
One thing you might notice, other than the fact that this represents a new way of thinking, is that a responsive marketing effort allows you to concentrate effort and resources where they really matter now – in other words, to get more from your Internet marketing without increasing your budget or commitment.
Want to learn more about responsive marketing and how we find the right mix of tools for your company? Call us today and arrange for a free appointment.