Our Recent Articles
The 4 Rules of Outsourcing Social Media
It is becoming more and more common these days to outsource social media marketing – especially the creation of social content and posting from one format or profile to another. But, do you know the best practices you can use to ensure that your Internet marketing partner is giving you real value, and that you’re making the most of your investment? Because a lot of our new clients don’t, here
How Well do Your Social Contacts Know You?
Earlier this month, we wrote about the need for personal attention in your social media marketing efforts if you truly want to make a splash on sites like Facebook and Twitter; however, simply being involved isn’t enough – the best businesses and professionals make themselves stand out by adding a bit of personal touch and flavor to their profiles and updates. This is important for many reasons, but mainly because
The One Thing Missing From Many Social Media Marketing Plans
Social networking has gone from being a fun Internet pastime to a big business, with companies of all sizes participating in one way or another. But, as the profiles and memberships go up – and the tweets and updates along with them – it’s easy to see that something is missing from a lot of social marketing plans. It isn’t time, special apps, or even budgets… it’s personal attention. Far
What To Do When You Receive Negative Feedback on Your Facebook Business Page
As part of our business is social media management here in calgary we’re kind of… um… speechless. This latest Facebook brand meltdown comes from a small business owner in Scottsdale, Arizona. Without going into full detail (there will be a link to the full story including screencaps of the offending status updates at the bottom of this blog post) this story raises awareness about something we’ve been teaching small business owners
New Report on Social Media Users in Canada
As an online marketing agency, it’s no surprise that more and more Canadians are logging in to social media. This is great news for business owners who have recognized and accepted this reality and are using social media to extend their real-world relationships with their customers. According to the study by Media Technology Monitor: One in three anglophone Canadians says not a single day goes by without checking into their
How Consistent is Your Online Marketing?
The conventional approach to Online marketing usually looks something like this: try something, improve upon it until it’s profitable, and then add in another element. That makes a lot of sense, especially in today’s world, where Banner ads, downloadable documents, pay-per-click offers, and even mobile marketing are all mainstream ways to introduce yourself to new buyers. However, this “try everything” philosophy has a downside. As all of these different ads,
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