Our Recent Articles

What’s Better Than Good SEO Content?

If there were an actual textbook on online marketing, one that we could all agree on and learn from, it’s likely that writing good search engine optimization content would fall within the first few chapters. After all, there aren’t many things as great as having a well-optimized page or post that’s indexed quickly and brings lots of interested buyers to your business website. Having great, keyword-heavy content isn’t everything, though.

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What Makes Social Media Marketing So Great

From our side of the desk, in one of Canada’s fastest-growing online marketing companies, the new advertising opportunities that are popping up on social media sites are very exciting. In many ways, tools like sponsored tweets and pay per click ads on Facebook remind us of the early days of search engines. That is, we can see enormous opportunities coming, and they’re only getting bigger every day. To our clients,

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Why More Companies are Getting Help With Social Media… and Why You Should Too

An informal study of the Calgary job market shows that major corporations are posting openings for positions in social media marketing roughly once every two or three days. That’s a lot of new jobs, and it’s a pretty good bet that 2012 will see this trend pick up even more, even in the face of an uncertain economy. Bigger companies are hiring for social media because they can sense that

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4 Things That Should be a Part of Your 2012 Online Marketing Plan

As many of you contemplate your plans for 2012, it’s likely that you’ll consider an expanded (or least revised) online marketing plan for the new year. It just makes simple economic sense: In a tough economy, what better way to grow your business than by employing high return on investment strategies to find new customers? And where can you find new buyers more cost-effectively than the Internet? Since a lot

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The 4 Traits of Great Online Marketing Content

At CAYK, helping our clients to generate great online marketing content is one of the most important and impactful things we can do. Great writing is a key ingredient to almost every profitable website, blog, or social media marketing campaign, but what makes it great in the first place? To help understand the difference between good web copy and great online marketing content, and know why it’s worth the investment

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What Does a Realistic SEO Goal Look Like for a Business?

One of the hardest parts about choosing an Internet marketing company in Canada is managing different levels of expectations. Often, it’s hard to distinguish between the reliable businesses that have proven track records of success and those who simply claim they can help you to find more customers. That’s particularly true when it comes to search engine optimization. For that reason, one of the best ways to identify a reliable

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