Our Recent Articles

What To Do When You Receive Negative Feedback on Your Facebook Business Page

May 16, 2013

As part of our business is social media management here in calgary we’re kind of… um… speechless. This latest Facebook brand meltdown comes from a small business owner in Scottsdale, Arizona. Without going into full detail (there will be a link to the full story including screencaps of the offending status updates at the bottom of this blog post) this story raises awareness about something we’ve been teaching small business owners

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New Report on Social Media Users in Canada

April 29, 2013

As an online marketing agency, it’s no surprise that more and more Canadians are logging in to social media. This is great news for business owners who have recognized and accepted this reality and are using social media to extend their real-world relationships with their customers. According to the study by Media Technology Monitor: One in three anglophone Canadians says not a single day goes by without checking into their

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How Consistent is Your Online Marketing?

April 23, 2013

The conventional approach to Online marketing usually looks something like this: try something, improve upon it until it’s profitable, and then add in another element. That makes a lot of sense, especially in today’s world, where Banner ads, downloadable documents, pay-per-click offers, and even mobile marketing are all mainstream ways to introduce yourself to new buyers. However, this “try everything” philosophy has a downside. As all of these different ads,

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Why Social Media Marketing is About Chickens and Eggs

April 15, 2013

For a social media marketing campaign to succeed and show any kind of measurable profit, it’s important to develop a list with a sufficient number of targeted contacts. At the same time, most social experts will tell you that Facebook, Twitter, and LinkedIn are great forums for making connections…as long as you have a lot of time, a big budget, or a sizeable existing network. For that reason, social media

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The Yin and Yang of Search Engine Optimization

April 8, 2013

If you work with a great business web design team, then chances are good that you’re getting mixed messages about search engine optimization lately. That’s because there’s a bit of “Yin and Yang” going on, with a few different priorities and realities competing with one another. If that sounds confusing, it’s because it is. Here are the three things you really need to know: 1. Search engine optimization is still

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Is Your Scheduled Twitter Feed a Marketing Disaster Waiting to Happen?

January 21, 2013

Twitter can be a wonderful tool for communicating with lots of different customers and colleagues all at once, with the added bonus that followers can re-tweet your messages to their contacts, magnifying your marketing and PR reach with every message. The only problem? Logging onto Twitter can be time-intensive and inconvenient, something that’s easy to forget in the course of a busy week. And, if you aren’t posting to your

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