Our Recent Articles

Search Engine Optimization: Too Much of a Good Thing Really Can Hurt You

We’ve always thought that going too far with search engine optimization was a bad idea – especially since it can hurt your conversion rates and the profitability of your business website – but now it turns out that it might not even work. In fact, Matt Cutts (Google’s Spam Chief) recently let it slip in an interview that the next change to Google’s algorithm may actually be designed to punish

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Will Google Play Have You Whistling a New Tune?

If there is one thing you can say for the executives and developers over at Google, it’s that they aren’t afraid of a challenge. Even staring at the dominance that Apple has shown in recent years through the iPod and iTunes store combination, the company has gone forward with a full-fledged effort to win your digital music business. But is what they’ve come up with, Google Play, worth your time

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One Important Factor in Generating Web Leads

The advantage of putting together a successful online marketing and search engine optimization campaign is that your business website can deliver new leads, sales, and inquiries to you every hour of the day, every day of the week. There is a downside, however, beyond the investment of time and money it takes to get to that point: that your business website can deliver new leads, sales, and increased revenue every

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The Biggest Myth of Social Media Marketing

There are a lot of misconceptions around social media marketing. It isn’t unusual to find business owners and managers, for example, who think that setting up a Facebook profile is enough to double their online sales (it isn’t). Similarly, it isn’t unheard of to speak with new clients who think that having a few thousand followers on Twitter is enough to make them a millionaire (it’s not). Probably the worst

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What’s Better Than Good SEO Content?

If there were an actual textbook on online marketing, one that we could all agree on and learn from, it’s likely that writing good search engine optimization content would fall within the first few chapters. After all, there aren’t many things as great as having a well-optimized page or post that’s indexed quickly and brings lots of interested buyers to your business website. Having great, keyword-heavy content isn’t everything, though.

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What Makes Social Media Marketing So Great

From our side of the desk, in one of Canada’s fastest-growing online marketing companies, the new advertising opportunities that are popping up on social media sites are very exciting. In many ways, tools like sponsored tweets and pay per click ads on Facebook remind us of the early days of search engines. That is, we can see enormous opportunities coming, and they’re only getting bigger every day. To our clients,

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