We all know the easiest way to get help with Calgary Internet marketing – or virtually any service – is to just keep working with the business or vendor you've always worked with in the past. That's not always the best strategy, however, especially if you aren't getting the service or results you deserve.
Here are three questions to ask yourself before you send another check to your Calgary Internet marketing company:
1. How well do I know them? This doesn't necessarily refer to a personal relationship, just your level of comfort and familiarity. Specifically, your Internet marketing vendors should be in touch with you on a frequent basis. If they aren't, it might be a sign that they aren't paying as much attention to your company as they should be.
2. How well do they know me? Likewise, you should feel like your Internet marketing vendor knows your business – including its challenges and competitors – inside and out. If you've never had any in-depth discussions on these topics, or haven't had them recently, now might be the perfect time to start shopping around.
3. When did my Internet marketing plan last change? At CAYK®, we practice responsive Internet marketing, which means our clients' plans are changed and refreshed every few months to make sure they are taking advantage of current opportunities. The landscape of business web design and Internet marketing changes quickly; it's no use having a strategy that's outdated or ineffective.
Does it seem like you could be getting more for your money by taking your Internet marketing business elsewhere? If so, we encourage you to contact us and see what CAYK® can do for the future of your company and website.
By David A. West Join me on Google+