Our Recent Articles
Why You Don’t Want a “Checklist” Approach to Internet Marketing
If you were to ask most business owners and executives what they needed in order to be successful in Internet marketing, what you’d probably get from them would be a long checklist of different ideas and techniques. Certainly, that’s not a bad place to begin, especially when you consider that the best companies attract new customers through a variety of different Internet marketing means. Still, there is a definite propensity for business leaders to
Why You Should Make the Switch to Responsive Marketing in 2014
Existing clients and contacts will already know that CAYK® has been beating the drum on responsive marketing for a couple of years now. As the new year comes into full swing, we are even more confident than ever that this is the best answer for businesses of all sizes to manage their different campaigns. We hope you’ll make the switch to responsive marketing in 2014, as well, and enjoy a couple of important
Do You Need Separate Online and Offline Marketing Partners?
For a while, after Internet business and online marketing became huge topics, it was necessary for ad agencies, graphic designers, and other creative vendors to distinguish themselves as “online” or “offline.” But, in 2014, do these distinctions still matter? And do you actually need separate vendors for online and offline marketing? For huge companies with multiple divisions and advertising campaigns, it might make sense to keep separate types of agencies involved. For smaller businesses, though,
The Three Easiest Things to Change in Internet Marketing
Earlier this month, we asked you to consider whether your 2013 marketing was a success or not, and specifically whether or not you have reached your biggest goals. We recommend that, if you didn’t, you look at different elements of your plan and see if you can find areas for improvement. You might be wondering what those actual areas for improvement would look like. That’s going to change from one company or situation
Did You Meet Your 2013 Marketing Goals?
December is a good time to take a step back and evaluate all the different parts of your company, and your marketing in particular. By now, you probably have a pretty good idea of whether or not you’re on track to meet your new sales and revenue targets. So, did you meet your 2013 marketing goals? If you did, what will you do next year to keep the momentum going? As you’ve
How to Track the Deliverables of Responsive Internet Marketing
If you have done business with us recently, then you already know how excited we are to be able to bring responsive Internet marketing plans to so many companies in and around calgary. One of the things we focus on with responsive marketing, of course, is continual improvement, rather than simply “sticking to what we’ve done in the past.” In other words, we try to put our attention on the
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