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Internet Marketing

The One Internet Marketing Resolution You Need to Make in 2015

Want to significantly boost the results you see from your Internet marketing efforts in 2015? Tired of spending lots of money on a website but feeling like you aren’t getting enough in return?

Either way, there is an easy way to fix the problem. Your 2015 New Year’s resolution should be simple: to make the switch to responsive Internet marketing.

If you’ve been a regular reader of our blog (and we recommend it, because we post lots of informative articles you can use to grow your business), you’ll already be familiar with the concept. If not, the idea’s pretty simple: Responsive Internet marketing is a system where you don’t just pay for a package of services like ads or blog posts. Instead, you work with your creative team to find the right solutions for your business one month or quarter at a time.

By being more flexible, and focusing on the results you need instead of the specific activities you use, you get a couple of important Internet marketing advantages over your competitors:

You get better Internet marketing with the same budget. Usually, when we meet with a new client, we find that they’ve been paying for Internet marketing activities that haven’t been effective, or that they no longer need, for quite a while. Responsive marketing plans take the waste out of your budget.

Your Internet marketing plan adapts to your needs. No business is the same year after year. Goals and products change, as do competitors and economic factors. Why not change your Internet marketing plan along with them, especially when the best ideas around search engine optimization and social media are always changing?

In other words, responsive Internet marketing just makes sense. It’s the best way to get more from your budget and to put the focus on results.

Talk to our creative team about responsive Internet marketing today and see how we can develop a custom plan around your business and website.

Categories
Internet Marketing

5 Ways to Trim the Fat in Your Internet Marketing Campaigns

In this day and age, it’s more important than ever to eliminate the waste – in terms of time and money – from your Internet marketing budget. But how exactly do you do that, especially if you don’t know where the waste is in the first place?

Here are five ways to trim the fat from your Internet marketing campaigns:

1. Review your objectives. If you don’t know what you’re trying to achieve, efficiency becomes impossible. Have bottom-line objectives that your campaigns are tied to so you can review them in the right frame of mind.

2. Study the analytics. Often, the key to removing bottlenecks on your website is just studying how visitors use and interact with different pages. Once you know what they’re reading – and what they’re ignoring – you can start to optimize your campaigns.

3. Trace every sale to a source. Don’t guess at what’s working. Whether it’s through coupon codes or lead-tracking systems, you have to know where your sales are coming from.

4. Pay attention to social feedback. If a certain topic or post is generating lots of feedback, you’ve probably hit on an important or timely idea. That’s a sign to increase your efforts in that area (or put them to better use if no one seems to care).

5. Keep testing. Getting rid of the excess in your Internet marketing plan isn’t just about taking the losers out of your campaign; you also have to find more profitable strategies and tactics, too. That’s where constant testing comes into play.

No business has time or money to waste, on Internet marketing or anything else. Follow these tips and make your campaigns as lean as they could be – your bottom line will thank you later!

When you’re looking for effective, responsive marketing with a high ROI, get in touch with CAYK® – Calgary’s best team of creative professionals.

By David A. West  Join me on Google+