Internet Marketing Online Marketing

3 Questions to Ask Before You Send a Check to Your Calgary Internet Marketing Company

We all know the easiest way to get help with Calgary Internet marketing – or virtually any service – is to just keep working with the business or vendor you’ve always worked with in the past. That’s not always the best strategy, however, especially if you aren’t getting the service or results you deserve.

Here are three questions to ask yourself before you send another check to your Calgary Internet marketing company:

1. How well do I know them? This doesn’t necessarily refer to a personal relationship, just your level of comfort and familiarity. Specifically, your Internet marketing vendors should be in touch with you on a frequent basis. If they aren’t, it might be a sign that they aren’t paying as much attention to your company as they should be.

2. How well do they know me? Likewise, you should feel like your Internet marketing vendor knows your business – including its challenges and competitors – inside and out. If you’ve never had any in-depth discussions on these topics, or haven’t had them recently, now might be the perfect time to start shopping around.

3. When did my Internet marketing plan last change? At CAYK®, we practice responsive Internet marketing, which means our clients’ plans are changed and refreshed every few months to make sure they are taking advantage of current opportunities. The landscape of business web design and Internet marketing changes quickly; it’s no use having a strategy that’s outdated or ineffective.

Does it seem like you could be getting more for your money by taking your Internet marketing business elsewhere? If so, we encourage you to contact us and see what CAYK® can do for the future of your company and website.

By David A. West  Join me on Google+

Online Marketing

Why Responsive Internet Marketing Is Only Getting Bigger

Although we were amongst the first Calgary Internet marketing firms to adopt the concept of responsive marketing campaigns, we expect many others are going to follow our example soon. That isn’t just because clients love responsive marketing, or even because of the incredible results we’ve been able to generate for the companies we work with.

The biggest reason responsive Internet marketing is only getting bigger is because the current rate of change in the industry demands it.

To put things another way, search, social media, and online advertising are all evolving at an accelerating rate. Whereas you used to be able to update your website once every few years and stay current, the best practices and strategies now can shift in just a few months. It isn’t enough to simply make a plan and hope for the best – smart companies are anticipating things to look different in the future and knowing that they’ll need to adapt.

In today’s digital world, the choice for companies of all sizes isn’t whether to keep up or not, it’s whether to keep growing and evolving or disappear. Just as there aren’t really many businesses or industries that can thrive without a strong web presence anymore, it may soon be the case that even local retail shops will need to be savvy with things like mobile marketing, local search engine optimization, social media interactions, and reputation management.

All of this change points to responsive Internet marketing that shifts with new tactics and goals on a monthly or quarterly basis. It’s taken a lot of companies – and more than a few Calgary web designers – a while to adjust to this trend, but it’s likely that responsive marketing will soon be the default way of doing business, not a new option.

Talk to CAYK® today and see what we can do for your website and Internet marketing!

By David A. West  Join me on Google+


Why You Should Make the Switch to Responsive Marketing in 2014

Existing clients and contacts will already know that CAYK® has been beating the drum on responsive marketing for a couple of years now. As the new year comes into full swing, we are even more confident than ever that this is the best answer for businesses of all sizes to manage their different campaigns.

We hope you’ll make the switch to responsive marketing in 2014, as well, and enjoy a couple of important benefits:

Responsive marketing makes your campaigns adaptable. Is your business the same as it was a few years ago, or even a few months ago? If you’re like most of our clients, the answer is “not really.” That’s because products, prices, and even business conditions change all the time. With responsive marketing, your marketing campaigns can change right along with them.

Why stay tied to a certain set of tools and tactics even if they no longer apply? With responsive campaigns, we help you decide what you need to do to reach customers on an ongoing basis, and then deliver a changing menu of products and services based on what you need.

Responsive marketing is all about results. One great thing about responsive marketing campaigns is that they are driven by results. In other words, we don’t just guess about what you’re going to need going forward, we study analytics and customer feedback to see where you’re making gains, which part of your marketing campaigns could use improvement, and how best to allocate resources going forward.

If you like the idea of getting sharper results without increasing your budget or time commitment, responsive marketing might be perfect for your business.

When it comes down to it, there really isn’t a good reason not to make the switch to responsive marketing this year, if you haven’t already. Why not talk to a member of the CAYK® team and let us walk you through the details?

By David A. West  Join me on Google+

Online Marketing

The Three Easiest Things to Change in Internet Marketing

Earlier this month, we asked you to consider whether your 2013 marketing was a success or not, and specifically whether or not you have reached your biggest goals. We recommend that, if you didn’t, you look at different elements of your plan and see if you can find areas for improvement.

You might be wondering what those actual areas for improvement would look like. That’s going to change from one company or situation to the next, of course, but in general there are three things that are usually easiest to change in Internet marketing, and that lead to the biggest changes in results:

1. Your budget and commitment. Although you don’t have to spend a fortune on Internet marketing to make it work, you do have to make a healthy investment, in terms of your budget and schedule (at least initially). Trying to do everything with nothing is rarely a blueprint for success.

2. Your message and sales strategy. Sometimes, you can do all the right things and have them fail to work simply because you’re trying to sell the wrong things to the wrong people. In other words, if your unique selling proposition is out of line with what your customers actually want or need, you’re making things harder than they have to be.

3. The Internet marketing team you’re working with. Of course, it needs to be pointed out that, if the first two elements are in place, the issue might be with your team of advisers. Are they making helpful suggestions for the future? Are you listening to those suggestions?And finally, do you think you could get better advice and guidance elsewhere?

If you’re feeling very underwhelmed by the results you’ve gotten from business web design and Internet marketing in the past, there’s a good chance you need to change at least one of these three variables. Otherwise, you’re likely to end up repeating the same campaigns again and again… with the same disappointing results.

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How to Track the Deliverables of Responsive Internet Marketing

If you have done business with us recently, then you already know how excited we are to be able to bring responsive Internet marketing plans to so many companies in and around Calgary. One of the things we focus on with responsive marketing, of course, is continual improvement, rather than simply “sticking to what we’ve done in the past.”

In other words, we try to put our attention on the deliverables, rather than the individual pieces of an Internet marketing plan itself. But, what do those deliverables actually look like?

Here are a few of the things we pay close attention to:

Search engine positioning. By adding new content to your website, we help make it more attractive to Google, Yahoo, and Bing. Improving your search engine positioning is an important first step towards attracting more traffic, and eventually more online customers.

Social media following. If people are adding you to their lists on Facebook and Twitter, that’s another outlet for promoting your business and marketing messages. A strong social following makes it easier to find customers and build loyalty.

Email newsletter subscribers. When you have lots of valid, opt-in email addresses on your newsletter’s distribution list, you have a virtually free way to contact thousands of customers, and potential customers, all at once. That makes promoting new discounts, products, and ideas a snap.

Actual new customers. Naturally, keeping one eye on new sales and account openings is important, as well, since that’s the ultimate goal of your Internet marketing plan.

By looking at these kinds of figures, we can get to the heart of responsive Internet marketing and see what’s actually working – and even better, adjust our plans over time if needed. That way, we can always be sure that you’re getting the most for your money, and your Internet marketing campaigns are moving in the right direction.

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How to Make Internet Marketing More Effective Without Spending More Money

Traditionally speaking, trying new things in your online marketing plan – or aiming for bigger results – has meant spending more money. There just didn’t used to be any way around it: If you wanted something bigger or different, you were probably going to have to pay for it.

But, what if there was a better way to manage Internet marketing that made it easier to not only get better results, but work them into your marketing budget?

Here at CAYK®, we have been focusing our efforts for the past few years on responsive Internet marketing, which is a way for clients to pay a set, regular fee for our services, even though the tools and activities we put to use for them might change over time. In short, it really does allow us to give them more without a bigger expense. Here’s how:

First, we study your marketing goals. Every good Internet marketing effort begins with an understanding of where you are at the moment, and where you would like your business to be in the future. Developing any kind of plan before that would be a waste of time.

Then, we form a plan of action. Once we know what you’re actually trying to accomplish, we can start to put the tools and steps in place to make things happen. This is where things like blog posts, social updates, Internet advertising, and email marketing come into play.

Later, we review your progress and add or subtract new ideas as needed. Because needs and goals change over time, your Internet marketing campaigns should change with them. And so, at regular intervals, we get together to see how things are going – and what topics or areas we need to concentrate on going forward.

One thing you might notice, other than the fact that this represents a new way of thinking, is that a responsive marketing effort allows you to concentrate effort and resources where they really matter now – in other words, to get more from your Internet marketing without increasing your budget or commitment.

Want to learn more about responsive marketing and how we find the right mix of tools for your company? Call us today and arrange for a free appointment.