Categories
Internet Marketing

Mobile first marketing

Mobile-first marketing begins with an ad created for mobile phones then expands to accommodate tablets, laptops, and desktops. It caters to the on-the-go lifestyle of consumers who use their phones to check email and/or browse whenever and wherever. Mobile first ads are generally filmed in an upright position and display multiple images for users to swipe through. With global data traffic forecast to increase to 49 Exabyte per month by 2021 and the average daily amount of time spent by adults on mobile devices approximately 203 minutes, this advertising strategy is gaining traction.

Remarketing ads enable your company to show targeted ads (through the use of cookies) to users who have already visited your site. This allows you to send custom content/messages to your target audience, provide more personalized/timely ads and boosts your revenue as remarketing ads have a high return on investment.

Influencer marketing is a word of mouth approach to advertising that uses key leaders to augment your company’s message. Influencers may be carefully selected celebrities and/or well know Instagram or YouTube personalities. They help promote your business through their social channels.

User-generated content (UGC) is content created and published by unpaid contributors (fans, frequent purchasers/users) who promote your brand through blog posts, website pages, images, social media posts, testimonials, videos and tweets. Considering that UGC is more likely to influence a conversion than professional content, can you afford to ignore this advertising stream?

Over the top advertising (OTT ads): It is increasingly popular to stream content from over the top services (Netflix, HBO Now, Apple TV+, Google Play Movies & TV, Hulu, Amazon Prime Video, Disney+, etc.) via integrated Smart TVs, personal computers, mobile devices and digital media players. OTT advertising is the placement of ads on OTT content. This advertising method allows your company to use advanced analytics and targeted ad insertion to get your ad to the right person at the right time. OTT advertising has the potential to generate massive revenue.

References:

Wordstream [1]
Wordstream [3]
Smartyads [4]
Instapage [5]
Instapage [6]
Muritech [7]
TemplateToaster [8]
Business 2 Community[9]
Singlegrain[10]
Instapage[11]
Curalate[12]
3playmedia[13]
tintup[14]

Categories
Website Development

5 Ways to Get More Traffic to Your Business Website

The amount of traffic flowing to your website is directly related to how much new business you take in. Not only this, but it is highly influential in helping to maximize client retention. You, like everyone else, probably want as much as you can get. Here are five ways to make it happen.

Develop a Strong Inbound Strategy

The more reasons you give people to visit your business website, the more of them will show up. Of course, these can’t be just any reasons, they have to be good ones. Build a compelling and distinctive brand with excellent content and skillful use of social media. Explore not only written content, but also video and eye-catching graphics. Do your research when it comes to keywords so that you can keep your SEO as sharp as a tack. Build an audience and nurture it!

Conduct Smart and Effective Ad Campaigns

PPC advertising is generally seen as quite technical in nature, but don’t be fooled. It can be as nuanced as it is challenging. Your ad copy must compete with those of countless other ads from your competitors. Your landing pages must be carefully designed to cater to the specific needs and interests of the visitor so that you can lock down those conversions. Don’t underestimate the importance of effective bidding either, both in terms of keyword research and budgeting.

Track, Measure, and Report

From your advertising to your SEO, social strategy, and beyond, the progress and results of nearly every aspect of your plan can and should be analyzed on a routine basis so that you can make adjustments and key decisions as necessary. Considering how powerful today’s analytics tools are, and how skillfully your friendly neighborhood marketing experts can use them, you don’t have much of an excuse to slack when it comes to tracking and measuring your efforts!

Make Sure Your Site Can Convert

Even with quick-witted social media posts, a solid reputation on review sites, and masterful ad campaigns, more traffic means very little if your site can’t convert. It should be mobile friends, intuitive, and visually appealing. Devote resources to conversion rate optimization as well. This is not only critical for securing new customers, it can even supplement your inbound efforts by giving you more insight into your audience and creating a better experience for your visitors.

Utilize Marketing Automation

Speaking of a better experience, another powerful means to get more traffic to your website is marketing automation. This represents a diverse set of tools, but one of its central capabilities is creating more personalized experiences for your audience and guiding visitors to your site based on their interests and the history of their engagement with your brand. This is particularly useful for turning mailing list subscribers into clients, but the possibilities extend far beyond this!

The team at CAYK can help your business get more traffic than ever, but that’s far from being our only area of expertise. From boosting customer retention to creating top-notch content, we’re here to strengthen all of your marketing efforts. Call us at (403) 456-0072 to get started!

Categories
Calgary Marketing News

Does Inbound Marketing Mean the End of Real-World Relationships?

Whether you’ve thought about it yourself or you’ve heard others say it, it’s common for people to see certain web-based innovations as bringing an end to personal, human relationships. This is most often said of social media, but for some, it may also be a concern with inbound marketing.

What’s the Issue?

When reflecting on older approaches to marketing, it’s easy for some business owners and professionals to look back with rose-tinted glasses. The more traditionally-minded among them may view digital marketing as indicative of a larger dependency on the virtual world. Review sites appear to mean the end of word-of-mouth recommendation, Google searches seem to threaten the value of firsthand experience, and social media spells the demise of real-life community-building. Since these are just a few ingredients of inbound marketing, does this mean that inbound marketing is an “anti-human” way to grow your business?

The Fact of the Matter

The short answer is absolutely not, and in fact quite the contrary. Inbound marketing practices have, in part, developed out of an increased demand for more dynamic, personal engagement between brands and their communities. It’s about fostering a two-way relationship that offers audiences a more substantial and genuinely rewarding experience, going beyond a given company’s products or services in and of themselves. Because these principles are at the heart of inbound marketing, this philosophy incentivizes businesses to get creative about how they interact with the people around them.

Your Strategy

When your business embraces inbound marketing, you will be more equipped than ever to establish an enriching presence in the lives of your potential and established clients. The more diverse this presence is, the more reasons your leads will have to come to you. Attend community events to spread the word about what you do, post photos on social media with happy clients at your headquarters, and create content that will get people talking both online and offline about your expertise. The ideal inbound strategy is one that combines the strength of web-based tools with the timeless importance of community-building and human relationships!

The work we do with our clients is all the proof you need that inbound marketing and real-world relationships can thrive together as part of one powerful marketing philosophy. Give the CAYK team a call at (403) 456-0072 today, we’d love to bring you closer than ever to your audience!

Categories
Internet Marketing Online Marketing

Get Better Digital Marketing Results with Less Effort

A common complaint we hear from clients planning new marketing campaigns is how they don’t have enough time to accurately produce their vision. This is a problem because it often leads to shortcuts and scheduling conflicts. However, there is a new force within the marketing industry that provides a superior alternative to this method. That force is digital marketing agencies, and they deliver high quality, customized strategies for all of their clients. How do they accomplish such a grand task?

The first way is perhaps the most obvious. It’s what they do as a profession! So a client’s time isn’t spent clarifying what they want, directing staff to specific parts of the project, or struggling to meet deadlines. Instead, the time commitment is only a couple of meetings at the beginning of the marketing strategy, and after these are concluded the digital marketing agencies team of professionals gets to work crafting a strategy that works for your business. As the project moves along, regular updates and reports help to keep client informed of the status. This helps the client do what they do best, while providing enough information to allow them to feel confident that their money is being well-spent.

However, the benefits are not all so obvious. Digital marketing agencies also have the advantage of not being limited to a single individual trying to accomplish everything prior to the strategy launch. Digital marketing agencies offer a wide variety of skill sets from developing and programming to writing, designing and editing. This helps to craft a holistic strategy that has expert knowledge ingrained at every step.

“Expert knowledge is ingrained at every step.” This is the greatest benefit of utilizing a digital marketing agency. With years of experience in traditional marketing and a continuing expansion of knowledge into the best techniques for online content they are able to offer advice in many areas. Knowledge about the latest trends in Search Engine Optimization, Marketing Automation, Google Adwords, analytics, and more helps you keep your brand at the top of the search results.

Not only do clients receive the benefits of social media management, marketing automation, and a Google Partner Agency, but they also receive the benefits of the latest design trends, cutting edge website programming standards, and professionally written copy. All of these features ensure that every client gets a powerful campaign that doesn’t require them to watch over someone’s shoulder. The process is streamlined to make sure that clients can focus on what is important, and rest easy knowing that their website is working for them not against them. All of this, and in many cases, for less than hiring a minimum wage in-house employee.

Categories
Company Updates

Wishing You Happy Holidays and a Great New Year!

2017 has been yet another highly rewarding year for the CAYK team. Not only have we joined forces with so many great new clients, we’ve strengthened our relationships with those who have been with us for years. It’s only right that we take some time to enjoy this holiday moment!

A Thank You to Our Clients

First things first: We owe a deep sense of gratitude to all of the businesses we’ve had the fortune of working with, both this year and in years previous. Without them and their hard work, CAYK wouldn’t be what it is today. Not only are they the lifeblood of our operation, they keep us inspired and motivated, as every professional bond we build with a local company reminds us of just how diverse the needs and goals of our clients can be. This continuously informs our approach and, most importantly, pushes us to be the dynamic marketing team that our community needs.

The Importance of Appreciation

Why is it so essential for us to be thankful for what we do and who we do it for? This can be such a fast-paced industry that when you’re at your busiest, it’s easy to take for granted everything that makes it worthwhile in the first place. Many marketers get stuck in this mindset and forget to celebrate their work and the people they serve, and this is bound to have a harmful effect on the working dynamic between them and their clients. It’s our aim to avoid this at all costs, as a strong and personalized connection is everything.

What Lies Ahead

Just as we always have, CAYK and its sister companies will go into the New Year aiming to provide all of the most essential digital marketing services to businesses of many types and sizes. Whether we’re guiding you towards higher click-through rates on your PPC campaigns or helping you combine inbound marketing automation with CRO, we’ll be there to make your goals a reality through a holistic approach and a community-focused philosophy. In our line of work, there’s always something new and exciting on the horizon, so join us on our journey towards real growth!

On behalf of everyone on the CAYK team, enjoy your holidays! This can be a busy time of year for many businesses, so don’t hesitate to call us at (403) 456-0072 if you’re in need of holiday marketing help. We’re closed from the 25th to January 3rd, so we hope to hear from you soon!

Categories
Internet Marketing Online Marketing

3 Reasons Why Your Blog Is Only Getting More Important

In the field of digital marketing, trends come and go. Some techniques stand the test of time while other fall out of favour. So what about your blog? Not only is this tool still a critical asset, it’s only going to become more and more important for you to maintain one. Here’s why.

The Competition

As new ways to distinguish your business present themselves, things will only get more competitive. Blogging isn’t what it used to be. The tools used for it and the forms of content that blogs can be used to present have diversified radically over the past decade. Content management systems, trends in visual information like infographics and video, and other factors have put more power at your fingertips, but they’ve done the same for your competitors. This means that as time goes on, your blog only becomes more and more critical to your ability to stand out.

Integration of Efforts

No blog stands alone. Your content is a part of your marketing strategy that affects many others, and the way in which these elements integrate with one another is only growing more complex as time goes on. For instance, with the rise of inbound-focused marketing automation, it’s more critical than ever that your site has the power to generate leads. You’ll really be in business when you can draw in new traffic with your blog and combine it with strong conversion rate optimization and automation technique. As marketing continues to change, so does your blog’s role in your strategy, so keep up accordingly!

Positive Side-Effects

It’s simple to list all of the primary effects of maintaining an excellent blog, but if you’re doing it right, the advantages don’t stop there. Firstly, it’s a great source of motivation to keep your knowledge as sharp as possible. The more consistently up to speed you are in your field, the higher the value and reliability of your content will be. This is an incentive that’s hard to lock down when you don’t have the blog and its audience to keep you driven. As time goes on, your leads and clients will expect you to keep your quality optimized, so it will only become more critical to your brand.

Are you taking your blog seriously as a means to increase traffic, boost your credibility, and get a jump on the competition? If not, you should be! Among our many services, help with inbound techniques like blogging is one of our specialities. Call (403) 456-0072 to get started today!

Categories
Online Marketing

Understanding Inbound Marketing Automation

Knowing the Distinction

These days, a brand’s online presence and marketing strategy are spread out to many different venues. This means that a traditional approach to marketing automation, one that generally tends to be too focused on email and sets up a system of conditions and marketing actions that can be too rigid, is a bit outdated. The distinction lies in understanding that your automated marketing actions need to be holistic, taking into account all the diverse factors that define a lead and how they are drawn to your brand. That’s what inbound is all about!

Why It Works

Combining marketing automation with inbound techniques should bring out the best of both worlds and compensate for the limitations of each. Marketing automation may be great for tailoring your marketing actions to the data you gather from established leads, but how do you establish those leads in the first place? With a strong set of inbound tools like SEO, content, and social media! Meanwhile, inbound marketing may be great for drawing an audience towards you, but how can you gain a concrete, data-driven understanding of the people in that audience and nurture your leads with the right actions that produce conversions? That’s where marketing automation comes in.

A Dynamic Approach for a Dynamic World

We often emphasize the importance of looking at digital marketing as a holistic system. Rather than thinking of everything in terms of either/or, which can force you to choose one tool over another, there’s a better way to navigate today’s dynamic marketing environment. The best aspects of old tools can be combined with those of new strategies, and the union of marketing automation with inbound marketing is a perfect testament to this. Your audience isn’t comprised of numbers, but knowing and utilizing the numbers is critical if you want to convert those visitors into new and happy clients!

If you want to harness the potential of marketing automation, it’s only right that you make your strategy as flexible as today’s inbound marketing environment. The CAYK team will help you implement this philosophy in a way that’s right for your company, so call (403) 456-0072 today!

Categories
Online Marketing

Marketing Automation Without CRO? It Could Be a Waste of Time!

We’ve given you a look at some key considerations when it comes to marketing automation, but many of the best tools offer the greatest results when combined with others. Marketing automation and conversion rate optimization, for instance, is a match made in heaven!

What’s Conversion Rate Optimization?

If you’re familiar with search engine optimization, you know that it aims to maximize the visibility of your site and overall brand in search results for certain related terms. CRO, on the other hand, is dedicated to maximizing the effectiveness of your site in securing conversions. Whether you want your site visitors to create an account, contact your business for an appointment, or perform any other desired act that ideally leads to the establishment of a new client, CRO practices are designed to ensure that it happens.

The Focus of Your Efforts

A significant portion of marketing efforts are focused on things like social media and PPC. While these are two vital components to any marketing strategy, it’s important not to forget where the moment of conversion most often arises. Marketing automation strategy can be applied in many avenues of digital marketing, but if you don’t harness its power for your landing pages, your conversion rates may never see the growth you want. This is why exploring automation technique could be a waste of time if you don’t address the most important venue for finally confirming a new client: your website.

Combining Two Powerful Strategies

You’ve probably learned from recent CAYK blogs that marketing automation is great for dynamically shaping your strategies to the characteristics and behaviour of your leads. This is precisely why it is the best friend of a smart CRO. Maximizing conversions is made far easier when you have high-quality analytics on your leads and can tailor the many elements of your site to the insights you gain from those analytics. The more relevant your landing pages, the better they meet the needs of your visitors. How do you achieve real growth? By utilizing the data to know your leads and by implementing the right tools to give them what they want!

The potential of marketing automation and conversion rate optimization is one of the most important aspects of digital marketing to keep an eye on today. CAYK is here to offer you a comprehensive strategy that will give you real results, so call (403) 456-0072 to get started!

Categories
Internet Marketing

Say Thanks to Your Clients Over the Holidays

Despite what many might assume, modern marketing isn’t just about stuff like analytics and content. It’s also about connecting with your clients in a genuine and meaningful way. The holidays are perfect time for this!

Why It’s Important

You’ve probably heard people say that things like social media are detracting from real-life interactions and relationships between people. Oddly enough, the opposite tends to be true. For example, when using these forms of communication for marketing your business, you’re able to directly and instantaneously connect with people who you may not have been able to otherwise. Then, when you meet members of your community in person, you’ve already established some form of rapport. Relating to your audience on a fun and personal level during the holidays is therefore a great way to bridge the gap between your online community and your real-world community.

A Few Ideas

Making special limited-time offers is commonplace and useful, but it’s not advisable to rely on this as your only approach. One tried-and-true method is to send out greeting cards. These can be paper greeting cards by mail or a holiday-themed mailout. Either way, it should be a fun, seasonally-themed display of appreciation for their business and enthusiasm for the future. This can be accompanied with social media posts wishing everyone happy holidays. Don’t forget that no holiday post is truly complete without great photos of your staff in the workplace, especially if you’ve decorated it for the season!

Going the Extra Mile

Engaging with your clients may be a more prominent prerogative during holidays, but it should be something that you and your company have in mind year-round. You’d be surprised by how many possibilities are out there that will allow you to show appreciation for both established clients and your target audience in general. You should always use email and social media to directly thank individual clients for their business, but also to show your thanks when you reach certain milestones. Whether it’s the number of likes on your company’s Facebook page or the number of years you’ve been in business, you couldn’t have done it without them. Make sure they know it!

If a business can unite great community relationships with smart marketing techniques and technologies, they have a real winning combination. CAYK is here to help you make this happen and more, just call us at (403) 456-0072 to find out how!

Categories
Online Marketing

Herding Cats: Why Doing Everything Without a Marketing Team Is So Difficult

If you own a business, you probably have plenty of experience being in a leadership position. One thing that can get a bit overwhelming is delegating between large numbers of people. Believe it or not, the same can be true of your marketing plan.

What Successful Marketing Requires

These days, the range of skills and tasks required for good marketing is more diverse than ever. This is because the modern world of business demands that you cover as many bases as possible. A website, an active social media presence, images and video production, pay-per-click campaigns, and a consistent brand are all examples of how your marketing plan may be divided into projects of varying types. The best campaigns will dedicate a substantial amount of time and expertise to each individual component so that the whole package can truly elevate your business.

The Individual Specialist Approach

One way to accomplish this for your company is to seek out the skills of many individual specialists. In theory, each individual specialist is good at what they do because they’ve devoted time to that one task rather than covering a wider range of knowledge. Unfortunately, there are many problems with this scenario, and two stand out in particular. Firstly, the costs can add up qutie a bit, as specialists tend to use their skills as a way to justify higher rates. Secondly, you’ll be responsible for a lot more delegation and organization than you might have time for. Effectively, you’ll have a whole other branch of your company to run!

The Unified Team Approach

Alternatively, you can seek out and establish a relationship with a team that covers the full range of necessary marketing endeavours for your business. The major advantage here is that a fully qualified agency is its own self-managed entity. They can be trusted to provide a package that will give your company the marketing edge it needs without requiring all that extra work on your end. The best teams will shape a strategy for you depending on the unique circumstances and requirements of your business, communicating with you throughout the process to ensure an excellent experience. Sounds a lot better than herding cats and dealing with a handful of expensive independent contractors, doesn’t it?

Are you ready to outfit your company with a team that will provide a comprehensive marketing solution you can rely on? Get in touch with CAYK at (403) 456-0072 today to get started!