Knowing the Distinction
These days, a brand's online presence and marketing strategy are spread out to many different venues. This means that a traditional approach to marketing automation, one that generally tends to be too focused on email and sets up a system of conditions and marketing actions that can be too rigid, is a bit outdated. The distinction lies in understanding that your automated marketing actions need to be holistic, taking into account all the diverse factors that define a lead and how they are drawn to your brand. That's what inbound is all about!
Why It Works
Combining marketing automation with inbound techniques should bring out the best of both worlds and compensate for the limitations of each. Marketing automation may be great for tailoring your marketing actions to the data you gather from established leads, but how do you establish those leads in the first place? With a strong set of inbound tools like SEO, content, and social media! Meanwhile, inbound marketing may be great for drawing an audience towards you, but how can you gain a concrete, data-driven understanding of the people in that audience and nurture your leads with the right actions that produce conversions? That's where marketing automation comes in.
A Dynamic Approach for a Dynamic World
We often emphasize the importance of looking at digital marketing as a holistic system. Rather than thinking of everything in terms of either/or, which can force you to choose one tool over another, there's a better way to navigate today's dynamic marketing environment. The best aspects of old tools can be combined with those of new strategies, and the union of marketing automation with inbound marketing is a perfect testament to this. Your audience isn't comprised of numbers, but knowing and utilizing the numbers is critical if you want to convert those visitors into new and happy clients!
If you want to harness the potential of marketing automation, it's only right that you make your strategy as flexible as today's inbound marketing environment. The CAYK team will help you implement this philosophy in a way that's right for your company, so call (403) 456-0072 today!