Let’s Explain This Whole Marketing Automation Thing

If you’re familiar with automated marketing emails, you probably have an idea of how marketing automation has functioned in the past. However, it has evolved significantly as a practice in recent years, and its power has earned it a top position in our marketing arsenal. Here’s why…

The Problem

Every tool or strategy in marketing is developed to address a specific problem or set of problems in attaining and retaining customers. Marketing automation sets out to solve a number of them. Firstly, when you put a lot of time, money, and effort into drawing potential customers to your site, there’s no guarantee that they’ll stay when they arrive, or that they’ll convert for that matter. This is because if your company and its site exist as a static, standardized experience for everyone, you’re not targeting potential customers based on their individual characteristics and behaviour. Furthermore, you can’t do this if you don’t know anything about them!

The Solution

So, how do you learn enough about your visitors to give them the experience they need? This is what good marketing automation should be about, especially when approached from an inbound angle. Increasing your traffic with enticing content and smart use of social media is only half the battle. Marketing automation techniques will offer you detailed insights into what content brought a visitor to you, what’s important to them, and how you can predict their needs in order to maximize relevance through automated emails, the right landing pages, and more. Combine this with solid conversion rate optimization and you’re really in business.

Case in Point: PaperStyle

Every great technology has great success stories. Invitation and stationery company PaperStyle famously used behaviour analytics to classify visitors as brides, brides-to-be, or friends of brides. From there, they designed their automated email campaigns accordingly. Brides who’d purchased wedding favours would receive an email suggesting thank-you card designs. Upon purchasing bachelorette tiaras, friends-of-brides would receive emails with wedding gift ideas. The result? A 330% increase in average revenue per email, 244% higher email open rate, and a 161% increase in click rate!

Without a holistic marketing strategy that includes inbound-focused marketing automation, your website might still meet the bare minimum. But you don’t want to meet the bare minimum, do you? We didn’t think so. Give CAYK a call today at (403) 456-0072 to go above and beyond!


OneLogin Breach PSA

The CAYK team is reaching out to our clients to inform you that OneLogin, the single sign-on provider (SSO) used by WordPress, has just recently suffered a security breach. CAYK does not use OneLogin, but we are concerned that you may.

Due to the possible impact on your website and data, we are ensuring that you are able to take immediate action. Information about the breach was revealed in the following announcement:

On Wednesday, May 31, 2017, we detected that there was unauthorized access to OneLogin data in our US data region. All customers served by our US data center are affected; customer data was compromised, including the ability to decrypt encrypted data. We have since blocked this unauthorized access, reported the matter to law enforcement, and are working with an independent security firm to assess how the unauthorized access happened and to verify the extent of the impact. We want our customers to know that the trust they have placed in us is paramount, and we have therefore created a set of required actions.

Due to how extensive and potentially damaging this breach is, we want to make sure that you are fully aware of this issue and of what can be done to protect yourself and your information.

OneLogin has recommended the following actions to protect your information:

  • If you replicate your directory password to provisioned applications, force a OneLogin directory password reset for your users.
  • Generate new certificates for your apps that use SAML SSO.
  • Generate new API credentials and OAuth tokens.
  • Generate and apply new directory tokens for Active Directory Connectors and LDAP Directory Connectors.
  • Update the API or OAuth credentials you use to authenticate to third-party directories like G Suite, Workday, Namely and UltiPro.
  • Generate and apply new Desktop SSO tokens.
  • Recycle any secrets stored in Secure Notes.
  • Update the credentials you use to authenticate to third party apps for provisioning.
  • Update the admin-configured login credentials for apps that use form-based authentication.
  • Have your end users update their passwords for the form-based authentication apps that they can edit, including personal apps.
  • Replace your RADIUS shared secrets.

Those who use OneLogin should have received an email linking to an article with the above information, including additional details. You can also see OneLogin’s blog post, as well as further articles about the breach at the BBC, The Register, Motherboard and Brian Krebs.

At CAYK, we want to help you minimise the risk to your compromised data and privacy. Please do take the necessary precautions outlined above.


Why won’t you help me fix my ______ ? (email software, PC, networking issues etc.)

Do you remember hearing Dr. Leonard McCoy on Star-Trek exclaim, “dammit James, I’m a Doctor…”? Well, we are not experts in information technology. As web marketers, we absolutely are experts at hosting websites and email services but we cannot fix a local computer and networking related issues.

In the good old days when most people used the same email software and there were hardly any smartphones, we did help clients, if we could, with their email setup. Now, with the advent of a multitude of software as a service, at least three smartphone operating systems and both Mac’s and PC’s… we have to concede… we are, unfortunately, not an IT company. (Our team is trained specifically in online marketing and website development, not email support.) 

We limit our support of email services to ensuring that our own mail servers are running and that our servers are sending and receiving the email for the hundreds of accounts that are hosted.

Why We Refer Clients to a Professional IT Company 

When a client is struggling with sending or receiving email we will refer them to their own Information Technology department or to our trusted IT professional partners. Once we have identified that our email servers are working properly and ensure that our clients can access email via a webmail interface, support tickets have to be escalated to an IT professional who can diagnose and fix issues with your local computer or network.

What You Can Expect

With your permission, we will refer your case to a trusted partner. You can expect that a representative from their company will follow up with you. They will advise you of any fees for service that you should expect. Once you approve the related fees they will attempt to diagnose & fix your issue via a remote connection to your computers. If necessary, they will dispatch a technician to your workplace to further investigate and fix your issues.

Internet Marketing Uncategorized

Surprise! The Internet Isn’t Going Anywhere

Many concepts and strategies used in marketing today have been common for decades or longer. While there are plenty of older approaches that have maintained relevance, there’s no time like the present and all the new resources it offers us!

Trusting in the Future

Some businesses embrace new innovations and shifting priorities with open minds and big ambitions, while others are skeptical of the relevance and utility that digital marketing strategies can have in their work. The truth is that whether it’s social media, blogging, or analytics, these tools are in it for the long haul, and they’ll only become more deeply embedded into the fabric of commerce as time goes on. As a business owner, it’s in your best interest to figure out how you can turn these fast-paced phenomena into assets for your company without totally losing sight of the best traditional tools.

Learning from the Past

Traditional and direct forms of marketing have brought the world of business very far. From print advertising media to TV, radio, and word-of-mouth community building, much of this philosophy is still alive and well. These techniques still have a wide range of benefits, but they can also teach us a lot when we examine how and why they don’t work so well. What mistakes has the world of marketing made in the past? What are the limitations of direct marketing and how can we restructure the ways in which we market businesses today? This is how we can use the past to our advantage, rather than sticking too firmly to the old ways.

Hybridizing Your Strategy

One thing about our current marketing climate is definitely clear: the old ways are great, but just not good enough anymore on their own. Keep doing Christmas card mailouts, but compliment that personal touch with sharp seasonal blog content. Avoid letting print ads fall completely by the wayside, but enhance your advertising plan with well-executed Adwords campaigns. A successful modern marketing strategy needs to be an effective balancing act between old practices and new ones. Once we can re-frame tried and true methods within the context of today, we can build new strategies that will be as strong as ever!

Ready to give your business a dynamic and all-inclusive marketing upgrade? The CAYK team can combine the new with the old to provide you with a truly integrated approach. Find out how by calling us at (403) 456-0072 today!

Company Updates Google Industry News Uncategorized

September 2015 – Google Events

We have several events planned in September and hope that you will join us.

Starting on the 10th, we are hosting a webinar to follow up the Google Mobile Friendly Update that occurred in April. This is an easy one for people to join us right from their own desk!

Do you eat breakfast? The Digital Breakfast with Google on September 23 will be right up your alley. Join us at the Willow Park Golf & Country Club for breakfast and meet our Google Agency Representatives.

Winding up the month on the 30th, we are hosting our 3rd Google Partners Connect. This is a casual meeting over coffee – a great opportunity to network. During this event some of Google’s top Advertising professionals will stream in LIVE and present on the most current trends in digital marketing.

I hope that you will join us. Call me if you have any questions at <span class="**403-456-0072**-CAYK">***403-456-0072***</span>

David A. West
CAYK Marketing Inc.

CAYK WEBINAR | Post Mortem: Google’s Mobile Friendly Update | Sept 10, 2015 at 11am | Join David West and Melissa Gregory online for what promises to be a very interesting 35 – 45 minute seminar.
Register here –>

BREAKFAST with GOOGLE | Sept 23 at 7:45am | Join David & the CAYK team as we meet “live” at the Willow Park Golf Club. Meet our Google Agency representatives and be exposed to some of the most current information available about digital advertising –> Limited Seats –>
RSVP here –>

GOOGLE Partners Connect | Sept 30, 2015 at 9:30am | Join us, in person | The Internet gives every business a chance to achieve success. We’d like to invite you to join our agency for a Google event designed to help you reach your business goals online. It’s a great opportunity to learn from digital marketing and advertising experts about how to grow your business online. –>
RSVP Yes here –>


Is Firefox Hello Going to Kick Google in the Hangout?

Live video and text chat has been around for a while, but web browsers are continuously looking for ways to facilitate seamless text and video chat. Firefox provides a useful alternative to Google Chrome when it comes to the Hangout.

Firefox Hello provides an in-browser tool for users to connect with anyone, anywhere via video, for free. If you’re unfamiliar with Firefox’s rollout of a new tool to help people connect, or reconnect, with friends all over the world, here are a few important things you need to know:

One-Click Entry

If you already have Firefox installed as a browser on your computer, you also have access to Hello. Using this video chat tool doesn’t require any additional program downloads, and starting a conversation is as easy as sending your friend a one-click invitation. It really doesn’t get much simpler than that.

No Sign-In Required

Unlike a video chat tool like Skype, Firefox Hello doesn’t require the user to set up a new account and go through the sign-in process every time he or she wants to use it. If you’re already using your Firefox browser, and you see one of your friends online, simply send him or her a link to begin your text conversation or video chat.

Desktop Security

Due to the fact that Hello is built right into Firefox, rather than being a separate application, the tool is incredibly safe and secure. Many users worry about video chat applications that can give third parties easy access to sensitive desktop information.

As a company, Firefox takes information security very seriously. In fact, it’s part of their mission statement and, thus, it underlines just about everything that goes on behind-the-scenes. When you use Firefox Hello to connect with friends across the world, you can rest easy know your conversations will remain private and secure.

Tablet and Mobile Compatibility

When designing Hello, Firefox focused largely on creating a tool that is easy-to-use on a variety of Internet-capable devices. It’s important to note that friends or family you wish to connect with don’t actually need to install the Firefox browser in order to join your conversation.

Outside of the Firefox browser, which is recommended, there are a number of other compatible browsers that support Hello, including Opera and Google Chrome. As long as your friends have a WebRTC-supported browser, they will be able to tune into your video conversation. Firefox Hello was also designed to work effectively with any size tablet or mobile screen, which puts it on par with Google-sponsored applications such as Skype or FaceTime.

When it comes to connecting with friends, business associates, and other acquaintances in a video chat hangout, it’s clear that Firefox Hello provides a useful, browser, friendly alternative. If you’d like to check out more about Firefox’s newest video chat tool, please check out their site here. If you’re looking for broader guidance to help you grow your company, please don’t hesitate to give the team at CAYK® Marketing a call at <span class="**403-456-0072**-CAYK">***403-456-0072***</span> today!


Tips for Building a Comprehensive Marketing Plan

A successful marketing strategy is essential for businesses of all sizes, but knowing every way in which you should be getting your brand out there can be a bit complex at times. Marketing in the modern era requires a comprehensive approach that takes advantage of every available avenue.

At CAYK® Marketing, we strive to help businesses of all sizes capture the many tools in today’s marketing world and utilize them to their advantage. If you’re retooling your marketing plan this year, here are a few essential tips to help you design a comprehensive marketing plan:

Pick your Market Wisely

Choosing a niche market is one of the most important aspects of your marketing plan. Identifying a specific market to go after will allow you to focus your resources and energy on marketing your products and services to that niche as efficiently and effectively as possible.

Craft a Personal Message

Crafting a personal message means finding a balance between what your company wants to communicate, and what your research tells you your specific market is looking for. Identifying the unique needs of your market segment will help you design a message that communicates how your products or services will solve their problems.

Consider Redesigning your Website

If you’re not already up-to-date with the mobile-friendly changes coming soon to Google’s search rankings, now is the time to start thinking about responsive web design. In the Internet age, your company’s website is arguably the most important marketing and communication tool at your disposal.

Create Basic Marketing Materials

Despite the fact that the days of the traditional advertising brochure are behind us, your company should still think about creating a few basic marketing materials that help to put your products and services on display for potential customers.

Highlight your Expertise

Nowadays, there are many ways to make your niche market aware of your company’s expertise. Don’t neglect the opportunities to communicate your knowledge through a variety of mediums, including blogs, articles, social media, and other public relations opportunities.

Set Networking Strategy

Both online and in-person networking is still incredibly important for businesses of all sizes. Networking is crucial to your company developing a significant referral network, and it will also be beneficial in your search for new, lucrative marketing opportunities.

Think About Referral Strategies

If you’ve already been running your business for some time, you most likely have a group of allied professionals you rely on to facilitate your business’ success. These connections can help you generate targeted new leads for your business if you can develop and effective referral strategy from your centres of influence (COIs).

You should also consider designing an effective client referral strategy to maximize the amount of automatic referrals your business receives simply because past clients are satisfied with the products or services you provide.

At CAYK®, we realize that a comprehensive marketing plan requires many facets, and the tips mentioned today are just a few basic guidelines to help you design a marketing plan that works for your company. If you’re in need of more individualized advice, please don’t hesitate to contact us at <span class="**403-456-0072**-CAYK">***403-456-0072***</span> today!

Content Featured Internet Marketing Online Marketing Uncategorized

The Benefits of Investing in Owned Content

With today’s accessibility to social media, many companies are using native advertising in the form of suggesting Facebook posts or promoting tweets that link to online publications that advertise their services. Often, the content of these publications doesn’t come directly from the company itself.

Owned content is a growing trend that promotes the use of original videos, blog content, a functional and responsive website, and active social media channels to extend your business reach. The content can really come in any form as long as it is original and authentic to you.

Recently, Twitter and Google announced a marketing partnership designed to reward businesses for advertising with original content. As Google searches remain the primary driver of traffic for most websites, the partnership will highlight how social media strategies can be used in tandem with search to achieve greater levels of content engagement.

For businesses, this means you’ll be able to significantly expand the reach of your content, as popular tweets linking back to original, owned content will now show up directly in Google’s search results. On the other side, this means that companies need to be even more aware of the content they post on Twitter, as an even larger audience will now have access to that content.

While this development is great news for real-time marketers, it also underscores the importance of companies creating unique content that doesn’t piggyback on the heels of others. Here are a few reasons why you should invest in owned content:

You’ll Retain Control of your Brand

When you have a say in the content creation side of your marketing effort, you’ll have more freedom to tailor your brand to your company’s unique goals and preferences. This will also increase your ability to eventually expand your business’ online presence as you grow.

It’s Cost-Effective

Embarking on the quest to write and channel your own content is actually considerably more cost-effective than many other forms of advertising. If your schedule’s too busy to write the actual content yourself, you can always hire a reputable copywriter to create content for you at a reasonable price.

You’ll Be Able to Cater to your Niche

You should have the best idea of the markets you’re trying to serve, how the products or services you offer serve those markets, and how your online presence captures your market segment. Therefore, you have the greatest ability to cater your original content and social media accounts to attract your desired niche.

Although creating owned content may require more time and maintenance than traditional, native advertising, the benefits of having your own original content far outweigh the costs. Maintaining creative control of your brand, reducing advertising costs, and catering to niche markets are just a few of the advantages of investing in owned content this year.

For more specific advice on digital marketing and how to maximize your business’ online presence, please give us a call at 1 403-456-0072 today or visit our website to learn more about our marketing services!

Internet Marketing Uncategorized

3 Conversations You Never Have to Have With Agile Internet Marketing

Have you had an awkward, uncomfortable, or downright frustrating conversation with your web design and Internet marketing team? In our interviews with new clients, we find that most business owners and executives have. In fact, that’s often what has led them to us in the first place.

We believe that a lot of these interactions stem from the wrong philosophy on how marketing teams and their clients work together. To show you why, here are three things you never have to say to your creative partner when you have an agile marketing plan in place:

1. “I don’t know what it is we’re actually paying for.” It surprisingly common for businesses to pay invoices to creative companies even though they don’t really understand where that money is going. With agile marketing, you’ll meet with your vendor regularly to make sure you have input on the plan you’re investing in.

2. “How is what we are doing in line with our goals?” The distinguishing feature of agile marketing plans is that they change and adapt over time. That means that as your goals shift and evolve, your marketing plan changes right along with them.

3. “It seems like we should be trying more new things.” Along the same lines, agile marketing plans allow you to take advantage of new ideas while continuing to emphasize strategies that have worked in the past. Why not take advantage of new trends while emphasizing your strengths, too?

Agile marketing works extraordinarily well for a lot of reasons, but mainly because it puts creative agencies and their clients together on the same side of the table, working towards the same goals.

Isn’t it time you found out what agile marketing could do for your business? Call CAYK® today for a free Calgary Internet marketing consultation.

By David A. West  Join me on Google+

Online Marketing Uncategorized

5 High-ROI Internet Marketing Tools for 2014

In a recent post, we reminded business owners and executives that Internet marketing plans should consist of a lot more than a simple checklist of items to do or try. But, that doesn’t mean there aren’t certain ingredients that almost every business should be taking advantage of.

To help you ensure you aren’t missing out on any of the basics, here are five high-ROI Internet marketing tools for 2014:

1. Standout web design. Does the quality of your web design still matter, at a time when everyone has a professionally created business website? It matters even more, for those same reasons. Great design still stands out, and you want your web layout to attract attention from customers.

2. SEO. Even though search engine optimization is undergoing some changes, Google is still your most important source of leads and targeted traffic.

3. Social media. Using social media sites like Facebook, Twitter, and LinkedIn, you can create new relationships with key decision-makers and increase brand loyalty at a very low cost.

4. Responsive web design. Responsive websites add mobile web compatibility to your business, which is something no organization can afford to ignore. More and more buyers are going mobile, so your company should be ready.

5. Email marketing. With a strong email marketing campaign, you can keep in touch with your most important customers, alert them of any new products and specials, and remain on the top of their minds when they have a need for what you have to sell.

While some of these Internet marketing methods have been around for a while, and others are relatively new, they are all different and effective in their own way. So, make sure you’re not missing out on anything important this year, and call us today if you have questions on putting these tactics to work for you.

By David A. West  Join me on Google+