A successful marketing strategy is essential for businesses of all sizes, but knowing every way in which you should be getting your brand out there can be a bit complex at times. Marketing in the modern era requires a comprehensive approach that takes advantage of every available avenue.
At CAYK® Marketing, we strive to help businesses of all sizes capture the many tools in today's marketing world and utilize them to their advantage. If you're retooling your marketing plan this year, here are a few essential tips to help you design a comprehensive marketing plan:
Pick your Market Wisely
Choosing a niche market is one of the most important aspects of your marketing plan. Identifying a specific market to go after will allow you to focus your resources and energy on marketing your products and services to that niche as efficiently and effectively as possible.
Craft a Personal Message
Crafting a personal message means finding a balance between what your company wants to communicate, and what your research tells you your specific market is looking for. Identifying the unique needs of your market segment will help you design a message that communicates how your products or services will solve their problems.
Consider Redesigning your Website
If you're not already up-to-date with the mobile-friendly changes coming soon to Google's search rankings, now is the time to start thinking about responsive web design. In the Internet age, your company's website is arguably the most important marketing and communication tool at your disposal.
Create Basic Marketing Materials
Despite the fact that the days of the traditional advertising brochure are behind us, your company should still think about creating a few basic marketing materials that help to put your products and services on display for potential customers.
Highlight your Expertise
Nowadays, there are many ways to make your niche market aware of your company's expertise. Don't neglect the opportunities to communicate your knowledge through a variety of mediums, including blogs, articles, social media, and other public relations opportunities.
Set Networking Strategy
Both online and in-person networking is still incredibly important for businesses of all sizes. Networking is crucial to your company developing a significant referral network, and it will also be beneficial in your search for new, lucrative marketing opportunities.
Think About Referral Strategies
If you've already been running your business for some time, you most likely have a group of allied professionals you rely on to facilitate your business' success. These connections can help you generate targeted new leads for your business if you can develop and effective referral strategy from your centres of influence (COIs).
You should also consider designing an effective client referral strategy to maximize the amount of automatic referrals your business receives simply because past clients are satisfied with the products or services you provide.
At CAYK®, we realize that a comprehensive marketing plan requires many facets, and the tips mentioned today are just a few basic guidelines to help you design a marketing plan that works for your company. If you're in need of more individualized advice, please don't hesitate to contact us at 403-456-0072 today!
