Have you had an awkward, uncomfortable, or downright frustrating conversation with your web design and Internet marketing team? In our interviews with new clients, we find that most business owners and executives have. In fact, that’s often what has led them to us in the first place.
We believe that a lot of these interactions stem from the wrong philosophy on how marketing teams and their clients work together. To show you why, here are three things you never have to say to your creative partner when you have an agile marketing plan in place:
1. “I don’t know what it is we’re actually paying for.” It surprisingly common for businesses to pay invoices to creative companies even though they don’t really understand where that money is going. With agile marketing, you’ll meet with your vendor regularly to make sure you have input on the plan you’re investing in.
2. “How is what we are doing in line with our goals?” The distinguishing feature of agile marketing plans is that they change and adapt over time. That means that as your goals shift and evolve, your marketing plan changes right along with them.
3. “It seems like we should be trying more new things.” Along the same lines, agile marketing plans allow you to take advantage of new ideas while continuing to emphasize strategies that have worked in the past. Why not take advantage of new trends while emphasizing your strengths, too?
Agile marketing works extraordinarily well for a lot of reasons, but mainly because it puts creative agencies and their clients together on the same side of the table, working towards the same goals.
Isn’t it time you found out what agile marketing could do for your business? Call CAYK® today for a free Calgary Internet marketing consultation.
By David A. West Join me on Google+