What Your Website Wants for Christmas This Year

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Wouldn't it be nice if your business website could tell you exactly what it needed to attract more visitors and generate more profits?

You're in luck, because we decided to pull thousands of websites looking for that exact information. And while they might not have told us in so many words, these were the items that were consistently on top of their wish lists:

Up-to-date PPC. If your search advertising campaigns were put in place a long time ago and haven't been updated regularly, a quick look through the ads, keywords, bids, and quality scores might be just what you need to pick up profits in the short term.

More email newsletter consistency. Do customers know when to look out for your newsletters? Are your messages generating clicks… and more important, sales? If you don't have good answers to these questions, it might be time to look at developing some consistency in your email marketing.

A stronger search platform. has changed quite a bit in the past few years. If you haven't refreshed your keywords and your approach to attracting visitors from , it's likely your plan needs at least a little bit of tweaking.

More social links. is becoming more and more important than connecting with visitors and customers. If you don't have lots of links to your profiles, and interesting coming from those profiles, you're missing out on a big opportunity.

Regular blog posts. Posting to your blog regularly is a good way to build newsletter readership and climb your way up the search engine rankings. But, you'll need lots of search-optimized posts before you can see the payoff.

If your website isn't getting enough of what it needs now, maybe it's time you spoke with a member of the CAYK® creative team to see how we can help!

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