Facebook and Instagram have some of the best targeting options for marketers. In fact, the platform allows businesses to target over 1.5 billion people! When
Modifying your website for search engine optimization (SEO) is vital for today’s competitive online environment. Several online experiences start with a query on Google and
Why you will not always see your own ads. You want your ads to show up to the most relevant ‘searchers’ during their campaign. The
The weather has a large influence on human behaviour, including consumer purchasing behaviour. Temperature, humidity, snowfall, and, especially sunlight, or the lack of it, can
‘Why is my conversion rate so low?’ is a question that almost every website owner has probably wondered at some point. Did you get your
When you start running a Google Ads account, your performance data can be confusing and a bit daunting. The easiest way to track your success
If you want your website to rank high in online search results, you should know that it is not simple or a straightforward process. It
Search engines drive the majority of internet traffic. SEO (search engine optimization) and SEM (search engine marketing) are commonly used digital marketing terms, naming strategies
The Google Partners program was designed for marketing agencies to manage Google Ads accounts on behalf of brands/businesses. It’s active in over 60 countries and
Digital marketing has grown exponentially in the last few years as businesses attempt to meet the changing needs, wants and desires of the marketplace. Actionable
Your business needs more leads and conversions. You decide to draw consumers to your website, product page and/or subscription link. How do you capture search
Staying aware of the latest SEO trends and best practices helps you meet the requirements that search engines use to rank websites allowing your site
Digital marketing is one of the most popular advertising trends of this century. Traditional styles of digital advertising (pop-up ads, banner ads, promotional image tiles)
Digital and mobile channels are essential for acquiring and retaining customers, whether you’re a brick-and-mortar store or an online service, making the creation, streamlining and/or
Taking the best of your existing content and renewing it is one of the most effective measures for improving SEO. It encourages search engines to
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