Our Recent Articles
5 Outdated SEO Practices That Can Hurt Your Ranking
Through algorithm updates and other methods, Google has worked tirelessly to discourage manipulative practices in SEO. Once a strategy is recognized as harmful, it can really end up taking a toll on your ranking. Here are five examples. Link Manipulation There was a time when webmasters could get away with paid links, link wheels, automated links, or other linking tactics that wilfully exploit PageRank. Since the release of Penguin in
Working With Your Digital Marketing Agency to Build the Perfect Strategy
We talk a lot about how important it is to trust in a qualified team when implementing a marketing strategy for your business. It’s even more important, however, to know exactly what is involved when working with your agency to make this strategy work! Planning It all starts with a plan. How you structure your strategy depends on the current standing of your business and your goals for growth and
Website Hosting Versus Website Maintenance, What’s the Difference?
Congratulations, you’ve just launched a website! As you embark on your new digital presence, there are a few things you should know – like, what’s the difference between website hosting and website maintenance? What is Website Hosting? Website Hosting is what you pay to keep the website live on the internet. It’s the process of renting or buying space on a server to house your website, content, HTML, and CSS
Do Direct Mail Campaigns Still Work?
With so much of common marketing practice surrounding digital tools these days, it’s easy to lose sight of the methods that have been used for much longer. Direct mail is a perfect example. You may be surprised to know that it can still get the job done! More Effective Than You Think When combined with digital methods, the effectiveness of a direct mail campaign can be measured and tracked in
Does AdWords Actually Work?
Some digital marketing tools can be complex and misunderstood. How does AdWords work? That’s a question many business owners ask – and too often, they write it off before understanding what it can actually do. The Assumption When speaking with potential clients, it’s common to hear requests for marketing strategies that leave AdWords out entirely. The reason? A lack of trust in online ads. Many people assume that users simply
Social Platforms & Demographics: Who to Reach and How
Your social networking strategy is the most direct, personal, and transparent way you have of engaging with the community surrounding your business. The success of this strategy depends largely on how well you understand your social demographics. Let’s take a look at how best to approach this. The Platforms Which people use which platforms? This information is not only commonly accessible but also highly informative. Gender, age group, income bracket,
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