Our Recent Articles
Website Hosting Versus Website Maintenance, What’s the Difference?
Congratulations, you’ve just launched a website! As you embark on your new digital presence, there are a few things you should know – like, what’s the difference between website hosting and website maintenance? What is Website Hosting? Website Hosting is what you pay to keep the website live on the internet. It’s the process of renting or buying space on a server to house your website, content, HTML, and CSS
Do Direct Mail Campaigns Still Work?
With so much of common marketing practice surrounding digital tools these days, it’s easy to lose sight of the methods that have been used for much longer. Direct mail is a perfect example. You may be surprised to know that it can still get the job done! More Effective Than You Think When combined with digital methods, the effectiveness of a direct mail campaign can be measured and tracked in
Does AdWords Actually Work?
Some digital marketing tools can be complex and misunderstood. How does AdWords work? That’s a question many business owners ask – and too often, they write it off before understanding what it can actually do. The Assumption When speaking with potential clients, it’s common to hear requests for marketing strategies that leave AdWords out entirely. The reason? A lack of trust in online ads. Many people assume that users simply
Social Platforms & Demographics: Who to Reach and How
Your social networking strategy is the most direct, personal, and transparent way you have of engaging with the community surrounding your business. The success of this strategy depends largely on how well you understand your social demographics. Let’s take a look at how best to approach this. The Platforms Which people use which platforms? This information is not only commonly accessible but also highly informative. Gender, age group, income bracket,
Why is Blogging So Important for SEO?
You can probably tell that we love our blog. This might lead you to wonder why we see it as such an indispensible tool. Even if you have a general idea of how high-quality content can help your search ranking, there are a few reasons that you may not be aware of. The Keyword Misconception Remember in our previous blog when we mentioned that packing keywords into your content doesn’t
Increasing Facebook Likes
Do you want to increase the number of people who “LIKE” your business on Facebook? Consider these two relatively inexpensive ideas; 1) A live social counter mounted in your reception area that updates in real-time as your guests “LIKE” your Facebook Page (approx. cost $340 US). 2) Offer Free Wifi to your guests while they wait… but make it part of the sign in process to “Check-In” with Facebook. Increasing
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