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3 Things That Have to Factor Into Internet Marketing

For a lot of Calgary businesses, the term “Internet marketing” really refers to a list of things the owner has read about or would like to try. There isn’t any harm in experimenting, but a true Internet marketing plan should be more comprehensive and results-focused. If you want to get beyond individual tools and ideas to think in a bigger-picture sense, here are three things that simply must factor into your short- and

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How to Avoid Pulling the Plug on Your Internet Marketing Plan Too Soon

One of the great myths of Internet marketing is that you should expect to see results very quickly. Granted, promoting your business online can be much faster than traditional techniques like telemarketing or direct mail, but even the most well-researched and engineered campaigns don’t work overnight. This is understandably difficult for business owners and other clients to understand, and also raises a tough issue: How do you give your campaign enough time to work

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What Many New Clients Still Don’t Get About Agile Marketing

Here at CAYK®, our clients often think we have two different jobs: working to become the very best Internet marketing firm in Calgary and spreading the word about agile marketing like it’s a religion. It’s true that you can barely walk into our offices without hearing how agile marketing is changing the world, but we think that’s a good thing – how can we help more of our clients if they don’t

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3 Conversations You Never Have to Have With Agile Internet Marketing

Have you had an awkward, uncomfortable, or downright frustrating conversation with your web design and Internet marketing team? In our interviews with new clients, we find that most business owners and executives have. In fact, that’s often what has led them to us in the first place. We believe that a lot of these interactions stem from the wrong philosophy on how marketing teams and their clients work together. To show you why,

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7 Internet Marketing Mistakes Calgary Businesses Are Still Making in 2014

Sometimes, working with Calgary business web design can be a little bit frustrating. Even though we try to teach business owners and executives important lessons about Internet marketing, it’s still surprisingly common to see some of the same mistakes being made again and again. Here are seven of the most prominent and costly: 1. Using old templates for success. What worked before isn’t a sure bet to work now, especially if you’ve been

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4 Ways Your Internet Marketing Can Improve Over Time

As the old saying goes, if you aren’t getting better, you’re getting worse. That’s particularly true when it comes to Internet marketing, where new ideas and best practices change on a regular basis. If you want to get the most from your website – and use your Internet marketing plan to actually grow your company instead of just checking items off of lists – then you need to evolve your approach along with

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