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What Should Be a Part of Your Marketing Plan Next Year?

What Should Be a Part of Your Marketing Plan Next Year?

Now that we’re in the later stages of 2015, it’s a good idea to take a look at what lies ahead for next year. What strategies should you include in your marketing plan and why? To help you stay ahead of the curve, here are a few key suggestions. SEO & Adwords The use of search has mainly happened in engines such as Google, but this will expand more and

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Myths of Social Media Marketing

Myths of Social Media Marketing

There’s a lot of advice out there on the uses of social media. Unfortunately, not all of it is completely accurate and this can lead to many misconceptions! Here are a few examples so we can help you set the record straight. No Need for a Website or Blog If everyone’s on social media, there’s no need for a website or blog, right? Wrong. Firstly, intensive use of social media

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Why Your Social Networking Plan Needs You

Why Your Social Networking Plan Needs You

When working with a marketing expert to put together a social networking plan for your business, it can be tempting to let them take the wheel and watch how things improve. After all, we’re here to give you the reach you couldn’t have gotten on your own. However, the best possible results can’t be had unless it’s a true team effort. We’ll explain why. Divide and Conquer When it comes

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How to Create Effective Online Content

How to Create Effective Online Content

Content is the lifeblood of digital marketing. If you have any hopes of keeping your organic traffic strong, it’s all about keeping the quality of your content in tip-top shape. So how does one actually maintain quality control in a dependable way? Let’s run through a few key strategies. Create Something of Value One of the first things a potential client will want to do when visiting your website is

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Search Engine Optimization Through the Ages

Search Engine Optimization Through the Ages

The way we use the internet has changed in countless ways over the past couple decades. SEO is no exception. As one of the most important aspects of your marketing plan, it’s a good idea to be as knowledgeable on the subject as possible. Here’s a little breakdown to get you acquainted.

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How to Make Your Blog Work For You

How to Make Your Blog Work For You

For countless businesses and independent professionals, a blog is one of the most valuable tools in the inbound marketing toolbox. With so much potential as a hub of searchable content — and a gateway into the rest of your online presence — it’s in your best interest to make it the best it can be. Here are just a few ways you can keep your bases covered.

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