Our Recent Articles
Do You Need Separate Online and Offline Marketing Partners?
For a while, after Internet business and online marketing became huge topics, it was necessary for ad agencies, graphic designers, and other creative vendors to distinguish themselves as “online” or “offline.” But, in 2014, do these distinctions still matter? And do you actually need separate vendors for online and offline marketing? For huge companies with multiple divisions and advertising campaigns, it might make sense to keep separate types of agencies involved. For smaller businesses, though,
The Three Easiest Things to Change in Internet Marketing
Earlier this month, we asked you to consider whether your 2013 marketing was a success or not, and specifically whether or not you have reached your biggest goals. We recommend that, if you didn’t, you look at different elements of your plan and see if you can find areas for improvement. You might be wondering what those actual areas for improvement would look like. That’s going to change from one company or situation
Did You Meet Your 2013 Marketing Goals?
December is a good time to take a step back and evaluate all the different parts of your company, and your marketing in particular. By now, you probably have a pretty good idea of whether or not you’re on track to meet your new sales and revenue targets. So, did you meet your 2013 marketing goals? If you did, what will you do next year to keep the momentum going? As you’ve
How to Track the Deliverables of Responsive Internet Marketing
If you have done business with us recently, then you already know how excited we are to be able to bring responsive Internet marketing plans to so many companies in and around calgary. One of the things we focus on with responsive marketing, of course, is continual improvement, rather than simply “sticking to what we’ve done in the past.” In other words, we try to put our attention on the
Get to Your Target Audience With a Trusted Calgary Marketing Company
Canada is known for its diverse and multicultural population, so much so that nearly a fifth of all Canadians are, or descended from, immigrants. However, race no longer seems to be an issue as Canadians identify themselves more with Canada rather than their parent country, as Canada.com has discovered. This information may be useful to entrepreneurs looking to expand their business.
Calgary Marketing Should Utilize Canada’s Growing Internet Environment
Canada has one of the largest concentrations of internet users per its population in the world. About 83 percent of all Canadians age16 and above are known to access the Internet almost every day. Statistics Canada has noticed a few trends that emerged among Internet users from a study they conducted last year. The Media Caster Magazine reported some of these results:
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