Our Recent Articles
How Significantly will Google’s Mobile-Friendly Algorithm Update Impact your Website?
Is your website already designed to be mobile-friendly? Are you prepared to conquer the upcoming changes in Google‘s search algorithm? If not, it’s not too late! You still have about two months to make changes to your site before the new search algorithm goes into effect. While Google making changes to how it ranks websites in their search results should be nothing new to you, the update that will take
Seasonal Change on the Horizon
While spring has sprung in many parts of the world, it hasn’t quite hit yet here, and there is still plenty of time to plan for your seasonal business. If your business relies heavily on seasonal interest, now is your chance to start planning your spring marketing strategy. At CAYK® Marketing, we want to help you set yourself up for seasonal success. To this end we have outlined a few important
Benefits of Working with a Google AdWords Certified Partner
Is your company struggling to market itself effectively? Have you thought about bringing on a Google AdWords Certified Partner to help you? If not, you should know that certified partners have been trained to help you design and implement highly effective services and strategies that are up-to-date with the most recent developments in your industry. The Google Partner program is specifically designed to give agencies like CAYK® the tools and resources
The Benefits of Investing in Owned Content
With today’s accessibility to social media, many companies are using native advertising in the form of suggesting Facebook posts or promoting tweets that link to online publications that advertise their services. Often, the content of these publications doesn’t come directly from the company itself. Owned content is a growing trend that promotes the use of original videos, blog content, a functional and responsive website, and active social media channels to
The Growing Importance of Real-Time Marketing
The digital age of marketing is far from a new trend. We’re constantly plugged into social media looking for current world news and cultural events that will affect our business. Many businesses have already realized that they can take advantage of this constant connectivity. These businesses are utilizing real-time marketing efforts to appeal to both current and potential clients who are constantly checking and updating their social media feeds. Embracing
The Good and Bad of PPC in 2015
Pay-per-click advertising, through Google‘s AdWords program or elsewhere, often leaves newer marketers confused. On the one hand, it’s a virtually instant way to attract visitors to a website, but on the other, it’s not just as easy as writing a few ads and watching the sales come in. So should you be adding or expanding PPC advertising to your Internet marketing mix? Let’s look at the good and the bad…
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